Facebook Advertising Grows Up

HERZLIYA, Israel, March 8, 2011 /PRNewswire/ -- Edge.BI (http://www.Edge.BI), the leading Decision Support solution for paid advertising, is delighted to announce today that it has won approval as an official Facebook Ads API Tool Vendor, one of only 15 such companies to have passed Facebook's exhaustive and rigorous testing procedures.

Itai Levitan, CEO of Edge.BI, said, "Everyone knows that one of the biggest issues with Facebook advertising today is conversion tracking. Edge.BI comprehensively solves this concern by offering the richest, deepest tracking solution available in the market; and now, with today's announcement, our Clients know that they are working with an authorized API Tool Vendor ensuring fast, simple, trouble-free implementation."

Edge.BI works by using URL-parameters to link Facebook Ad Campaigns directly with actual Client reported performance. This has two advantages; firstly, it avoids many of the pitfalls associated with traditional tracking methods that can lead to a 20%-40% discrepancy between what the trackers are showing and what the Client's back-office or CRM systems are reporting.

Secondly, up till now, traditional tracking solutions have shown an incomplete story; by tracking just the initial conversion and ignoring everything that follows such as profitability, product mix and purchase frequencies, they have left Advertisers in the dark about their real ROI. As Nick Clements, VP Marketing at Edge.BI, says, "By linking advertising channel data directly to actual client transaction data, we empower Advertisers to see the full story of exactly how each campaign is impacting their businesses' bottom line. It really is taking paid advertising to the next level of accountability."

Marketers have proven in the past that with greater ROI control, they are prepared to spend more on their paid advertising. Now, with better tools to help Advertisers make better decisions on where to invest their next advertising dollar, Facebook may soon be leading the online marketing plans for more companies.

About Edge.BI

Edge.BI Software-as-a-Service is used to optimize campaigns in 72 countries, across 40 languages; it is suitable for any organization or agency serious about its Search, Facebook, Mobile, Media Buying Affiliate Marketing, or any other digital marketing that can be tracked with a URL.

With Edge.BI, advertisers can break out to a new level of campaign performance by combining their hard-won in-house expertise with a cutting-edge Decision Support platform to deliver a 40% ROI improvement across all paid advertising. The purpose-built platform also achieves a 90% reduction in non-productive time spent on data and reports, and runs even the most sophisticated analyses, without Excel/SQL frustrations, at the speed of the Internet.

This press release was issued through eReleases(R).  For more information, visit eReleases Press Release Distribution at http://www.ereleases.com.

SOURCE Edge.BI Ltd.