Facebook Mobile App Install Ads Drive Strong Mobile Growth for AYI Dating App

Downloads for AYI iOS and Android Applications Increase over 200% in May 2013.

Jun 19, 2013, 09:30 ET from Snap Interactive, Inc.

NEW YORK, June 19, 2013 /PRNewswire/ -- AYI, owned by Snap Interactive, Inc. (OTCBB: STVI) or SNAP, is pleased to report strong mobile growth on its iOS and Android platforms with downloads increasing more than 200% on both platforms in May 2013 as compared to April 2013.  New subscriber counts also increased by 91% for the iOS platform and by 147% for the Android platform in May 2013 as compared to April 2013.   SNAP believes that the increases are primarily attributable to increased marketing on the iOS and Android platforms through Facebook's Mobile App Install Ads.

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AYI's recent mobile initiatives have included the launch of its first native Android application in April 2013, significant upgrades to the iOS platform in May 2013, and increased acquisition of users on its mobile platforms through paid acquisition channels in May 2013.  As a result of these initiatives, AYI believes that it is now in a much better position to acquire and monetize users on all mobile platforms by leveraging Facebook's Mobile App Install Ads.

SNAP's Chief Executive Officer Clifford Lerner commented, "Having a native experience on iOS and Android, in addition to having a large number of Facebook application users, gives us new opportunities to acquire and re-engage mobile users by leveraging Facebook's Mobile App Install Ads.  Facebook has such a large scale of mobile users throughout the world that when you combine the scale with the robust targeting abilities of Facebook's product, we see many opportunities to grow our mobile offerings with a positive return on investment."

Facebook's Mobile App Install Ads enable us to target users on very granular levels including by age, gender, location, and even a user's specific interests.  These targeted ads appear in a user's newsfeed on their mobile device. When an ad is clicked, a user is taken directly to the application download page in the iTunes app store or Google Play store which allows for easy installation of our application.

Lerner continued, "We are not aware of any other product on the market which allows us to acquire the specific demographic of dating users on mobile devices while also providing the level of granular targeting that  Facebook Mobile App Install Ads provide.  Our native mobile apps are also deeply integrated with Facebook, opening up many opportunities for us to acquire and engage with users through organic, social channels, in addition to Mobile App Install Ads."

AYI has an exciting product roadmap ahead for its mobile applications highlighted by the continued integration of AYI's popular friends of friends feature into the mobile experience.  Upcoming mobile features are expected to include displaying mutual friends in a user's profile and allowing users to browse friends of friends on their mobile devices.  AYI also plans to launch push notifications for key events on its Android application for the first time.

Some recent AYI mobile statistics include:

  • Android total downloads totaled 961,000 on June 11th;
  • iOS total downloads of over 4.0 million as of June 11th;
  • AYI's iOS application is the #14 top grossing application in the category of U.S. social networking as of June 11th 2013;
  • New subscribers to the iOS and Android applications increased 91% and 147%, respectively, in May 2013 compared to April 2013; and
  • iOS and Android logins represented approximately 15% of daily logins in May 2013.

About Snap Interactive, Inc.

Snap Interactive, Inc. develops, owns and operates a social dating application for social networking websites and mobile platforms.  SNAP's flagship brand, AYI is one of the largest social and mobile dating applications on the Internet with millions of monthly active users on the Facebook platform, and offers a completely integrated FacebookiPhoneAndroid, and Web dating application. With 51% of singles reporting 'bad' experiences when meeting people online, AYI's mission is to improve the online dating experience of meeting new people by integrating a user's friends and interests to enable more meaningful connections. For more information, please visit http://www.snap-interactive.com/, its blog at http://devblog.snap-interactive.com, on Facebook at facebook.com/SnapInteractiveInc and on Twitter at @SNAPInteractive.

The contents of our websites are not part of this press release, and you should not consider the contents of these websites in making an investment decision with respect to our common stock.

Facebook® is a registered trademark of Facebook, Inc. iPhone® is a registered trademark of Apple Inc. Android® is a registered trademark of Google Inc. AYI® is a registered trademark of Snap Interactive, Inc.

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Forward-Looking Statements

This press release contains "forward-looking statements" made under the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 that are based on current expectations, estimates, forecasts and assumptions and are subject to risks and uncertainties. Words such as "anticipate," "assume," "believe," "estimate," "expect," "goal," "intend," "plan," "project," "seek," "target," and variations of such words and similar expressions are intended to identify forward-looking statements.  Such forward-looking statements are subject to certain risks, uncertainties and assumptions that may cause actual results to differ materially from those expressed by the forward-looking statements, including, but not limited to, the following: general economic, industry and market sector conditions; the Company's future growth and the ability to obtain additional financing to implement the Company's growth strategy; the ability to anticipate and respond to changing user and industry trends and preferences; reliance on a very limited number of third party platforms to run the Company's applications and the ability of third party platforms to take action against these applications; the intense competition in the online dating marketplace; the ability to establish and maintain brand recognition; the ability to develop and support successful applications for mobile platforms; the success of the redesigned AYI brand and product on mobile platforms; the ability to integrate the new features on our mobile platforms; and circumstances that could disrupt the functioning of the Company's applications and websites.  In evaluating these statements, you should carefully consider these risks and uncertainties and those described under the headings "Management's Discussion and Analysis of Financial Condition and Results of Operations" and "Risk Factors" in the Company's most recent Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other Securities and Exchange Commission filings.

All forward-looking statements speak only as of the date on which they are made. The Company undertakes no obligation to update any forward-looking statement or statements to reflect events or circumstances after the date on which such statement was made, except to the extent required by applicable securities laws.

SOURCE Snap Interactive, Inc.