CALABASAS, Calif., Oct. 14, 2015 /PRNewswire/ -- FaceCake Marketing Technologies, Inc., creator of the popular visual search mobile beauty app, ShadeScout™, today launched the newest addition to the ShadeScout family: ShadeScout Nails. Earlier this year, FaceCake, an innovator in augmented reality with its personalized shopping platform, released ShadeScout to rave reviews. The app has since become a fan favorite among beauty bloggers and makeup enthusiasts alike. Now available as a free download on the App Store, ShadeScout Nails combines FaceCake's proprietary color search technology, which matches beauty products to any color a user sees, with ShadeScout's easy-to-use format to create a unique mobile shopping experience for lacquer lovers.
"FaceCake's personalized platform makes it easy for shoppers to find exactly what they're looking for and our ShadeScout apps are a perfect example of that," said Linda Smith, Founder and CEO of FaceCake. "Users have connected with ShadeScout's visual search and product discovery, while brands have a unique forum to reach new consumers who might not be familiar with their products. ShadeScout Nails lets the user direct their own shopping experience, providing instant product matches and purchase options in the palm of their hand."
The color-inspired ShadeScout Nails app gives consumers the ability to easily search for nail shades by drawing inspiration from objects they see, whether it's a dress on a magazine cover or a buzzworthy shade (such as Amy Schumer's nail color in Trainwreck). Shoppers can "scout" a desired color with the camera on their mobile device and instantly receive nail polishes that match. Featuring polish from more than 25 major and boutique nail brands including the artfully curated Nonie Creme Colour Prevails, vegan prestige brand Londontown, and the show-stopping effects-driven Formula X line, ShadeScout Nails helps users discover new looks in the rapidly evolving space.
In addition to finding corresponding nail shades without needing any product information, users can visualize the hottest polish finishes and special effects, share snapshots with friends via social media, and purchase newly discovered lacquers directly from the app. "Featured Shades" highlight trending nail colors, brands and celebrity looks and the unique "Shade Mosaic" feature finds complementary nail shades from any photo or image. Additional features are unlocked for users who also download ShadeScout. Users can "scout" the same color across both apps, which makes finding nail polish to match your lipstick, blush, eye shadow, brows or even foundation, a seamless experience.
About FaceCake FaceCake Marketing Technologies, Inc., creator of Swivel®, Swivel® Close-Up, Digital Beauty Bar and more, is a leader in augmented retail with a personalized, cross-device, targeted marketing platform. Combining patented technologies with intuitive user interfaces, FaceCake's innovations in Try-On allow consumers to virtually try individual or multiple products on their own images in real time, while instantly providing relevant product recommendations within each user session for superior personalization. With billions of product Try-Ons, FaceCake is expert at eliminating traditional shopping barriers, and delivering immersive engagement that carries customers through decision points. In-store and at-home solutions are also cross-device compatible, making FaceCake's shopping platform accessible from anywhere. The privately held company is based in Calabasas, CA.