Facial Serum Market size is to grow by USD 466.23 million from 2022 to 2027 | The introduction of brands owned or endorsed by celebrities to boost market growth - Technavio

NEW YORK, Oct. 13, 2023 /PRNewswire/ -- The facial serum market size is expected to grow by USD 466.23 million from 2022 to 2027, according to Technavio. In addition, the growth momentum of the market will progress at a CAGR of 7.92% during the forecast period. Growing portfolio extension to include facial serums with different properties is notably driving the facial serum market. However, factors such as the Increasing number of domestic and niche brands may impede the market growth. The market is segmented by product (eye serum, blemish and acne treatment serums, face sunscreen serums, face moisturizing serums, and facial self-tanning serums), distribution channel (offline and online), and geography (APAC, North America, Europe, South America, and Middle East and Africa). Technavio provides a comprehensive report summary describing the market size and forecast along with research methodology. The free sample report is available in PDF format 

Key Segment Analysis

• The offline segment is estimated to witness significant growth during the forecast period. This segment includes department stores, supermarkets, hypermarkets, pharmacies, and convenience stores. Some of the largest retail chains are Tesco Plc (Tesco), Walmart Inc. (Walmart), and Target Corp. (Target) and most of them have a separate retail section for facial serums in their stores. Additionally, companies are generating huge revenue by launching new facial serum products in retail stores as mainstream consumers are gradually turning to skin care products. Hence, these factors are expected to drive segment growth during the forecast period.

To know additional highlights and key points on various market segments and their impact in coming years, View the free PDF Sample Report.

Geographical Market Analysis 

• APAC is estimated to contribute 43% to the growth of the global market during the forecast period. Depending on the climatic conditions in Asia, there are a variety of skin care regimes to choose from among some countries, such as South Korea where consumers prefer 8-11 step beauty rituals while people other than India have 3-4 step beauty rituals. In addition, social media campaigns and celebrities' endorsement of cosmetic products are growing in the region. Hence, these factors are expected to drive market growth in the region during the forecast period.

Company Insights 

The facial serum market is fragmented, and the companies are deploying organic and inorganic growth strategies to compete in the market. The report analyzes the market's competitive landscape and offers information on several market companies, including A.G. Industries, Amway Corp., Beiersdorf AG, Bio Veda Action Research Co., Chanel Ltd., Coty Inc., EMK Products LLC, HCP Wellness, Johnson and Johnson, Kao Corp., LOreal SA, Natura and Co Holding SA, O3plus, PEP Technologies Pvt. Ltd., Procter and Gamble, Radha Beauty, Saks Direct Inc., Shiseido Co. Ltd., The Estee Lauder Companies, and Unilever PLC

View the Free PDF Sample Report to find additional highlights on the growth strategies adopted by companies and their product offerings.

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The body masks market size is estimated to grow at a CAGR of 10.04% between 2022 and 2027. The market size is forecast to increase by USD 215.46 million

Table of Contents

Executive Summary

Market Landscape

Market Sizing

Historic Market Sizes

Five Forces Analysis

Market Segmentation by Distribution Channel

Market Segmentation by Product

Market Segmentation by Geography

Customer Landscape

Geographic Landscape

Drivers, Challenges, & Trends

Company Landscape

Company Analysis

Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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SOURCE Technavio