Factery Labs Launches New Real-Time Fact Engine

Users Can Track in Real-Time the Topics that Interest Them

Jan 25, 2010, 13:00 ET from Factery Labs

MENLO PARK, Calif., Jan. 25 /PRNewswire/ -- Factery Labs (www.facterylabs.com), a search technology company, today announced the launch of Factery Labs' Real Time Fact (RTF) engine. Delivering facts instead of links, Factery Labs provides users with a simple way to find out what's going on and what people are talking about on the web. Users can personalize their view to get real-time information that is of particular interest to them.

"This is what real-time search is really about. We developed the Real Time Fact Engine because we wanted a window into what's happening all around the web, and there wasn't a central place that captured everything," said Paul Pedersen, founder and president of Factery Labs. "Other services will give you a list of high volume queries but they don't tell you what it means or why it's interesting or important. What people are talking about is constantly changing and Factery Labs lets you figure out at a glance what is happening now."

Factery Labs works two different ways:

  • Users can choose from pre-defined categories like "sports," "politics," "world," "entertainment," or set up their own topic of interest by typing any term into the search box. Each search will continuously refresh with the best and latest facts allowing users to stay completely up to date on what's happening on the web. Users can then easily share facts via Facebook, Twitter or email.
  • Factery Labs also provides a "Trends" category for trending topics defined algorithmically by checking Twitter and Google. Factery Labs supplies the meaning behind these trends by exposing the facts found on pages recommended by Twitter users on these topics.

Users can explore facts using a search panel on the left hand side of the page. Any search can be 'favorited' and then becomes a tracking query – basically a personal trend that users can monitor each time they return to Factery Labs. Trends appear on the right hand side in a collection of continuously updating trend result panels.

For example, a user particularly interested in the Winter Olympics could type in searches for "Whistler Village", "ice skating", and "curling". The engine tracks these personalized trends and supplies current facts extracted from Twitter and Yahoo! recommended URLs.

For more information about Factery, please visit www.facterylabs.com.

About Factery

Factery has developed FactRank technology to mine real-time feeds and web content for the purpose of providing simple, short answers to user queries. Factery was founded in April 2009 by Paul Pedersen and Sean Gaddis, building on their research and experience at Google, Powerset, eBay, & Skype. In September 2009, Factery announced $1.2 million in seed funding from US Venture Partners, SV Angel, Aydin Senkut, Maurice Werdegar and Frank Caufield, Jr. For more information about Factery, please visit www.facterylabs.com.

SOURCE Factery Labs



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