Fall Back-Up Your Data: Transporter Issues Call-to-Arms with Inaugural 'Back It Up' Day

SAN JOSE, Calif., Nov. 1, 2013 /PRNewswire/ -- To call attention to the importance of backing up important computer files, Transporter, a brand under the Connected Data portfolio, is declaring Sunday, Nov. 3 as "National Back It Up Day." The Transporter team, dedicated to creating the best in private cloud storage devices, has today released survey results that uncovered surprising behavior when it comes to how we save and share what is important to us in our digital lives. The survey confirms most Americans underestimate how much content they are creating and don't realize how precious their digital assets are to them until they are gone.

(Photo - http://photos.prnewswire.com/prnh/20131101/DC08659-INFO )

Falling in-line with Daylight Savings on Nov. 3, "National Back It Up Day" is a not-so-subtle reminder that backing up data is not only prudent, but a cost-effective way to save money, headaches and heartaches down the road.

"Transporter's whole world revolves around easy sharing and access of files, and the protection of data," said Jim Sherhart, vice president of product marketing, Connected Data.  "This is our call to arms, whether you're using our cloud storage devices or someone else's, use the extra hour you have this weekend to gain peace of mind, protect a lifetime of memories, and back it up."

Key findings of the survey[1] include:

• Computer, tablet and smart phone users say they would only spend up to $300 to back up critical data like family photos and videos, but faced with the devastating loss of that data, they'd spend up to four times that amount to try to recover it, an unnecessary disconnect easily and affordably solved
• Overall, the vast majority, 92 percent would be concerned about losing their digital assets and 82 percent, would spend up to $1,200 to recover their files once lost
• Nearly two in five U.S. adults (38 percent) have lost their photos and/or home movies; more than a third of U.S. adults (35 percent) have lost their work, personal and school documents; 28 percent of Americans have lost their music
• Though almost all surveyed are concerned about losing digital files, Millennials are more concerned with losing entertainment while older adults are more concerned about losing memories

"The notion of preventative maintenance when it comes to data storage and protection is a fact of life in our digital era," said Sherhart. "It's not a question of if, but when, you will lose something that is important to you. We encourage everyone to use this free hour to protect themselves and their memories."

Transporter offers a suite of private cloud storage devices that help consumers create their own personal and secure cloud. These devices provide a simple way to sync, access and share files. With newly released mobile apps, users can also retrieve their files on-the-go and share with anyone at any time. Just this week, Transporter launched a new way to sync, share and protect data: the Transporter Sync. For $99 USD, Transporter Sync allows consumers to purchase their own private, unlimited cloud. A key differentiator for the Transporter family of devices compared to others offerings: Transporter requires no monthly service/subscriber fees of any kind.

To learn more about National Back it Up Day, visit: www.filetransporter.com/backitup. Consumers can also enjoy a 10 percent discount for a limited time, using the promo code BACKITUP10.

About Connected Data
Connected Data is focused on providing elegantly designed solutions for consumers, professionals, and small businesses to privately share, access, and protect their data. The Connected Data team consists of the same professionals responsible for creating the popular Drobo storage array­. Connected Data is privately funded and based in Santa Clara, California. For more information, visit www.connecteddata.com.

[1] According to a survey commissioned by Connected Data and fielded by Harris Interactive on digital storage behaviors among 2,025 adults ages 18 and older 

SOURCE Connected Data