Fall in Love With Fekkai This Valentine's Day at Saks Fifth Avenue

NEW YORK, Feb. 10, 2011 /PRNewswire/ -- Frederic Fekkai, the brand renowned for luxury hair care products is pleased to announce their "Fall in Love with Fekkai" event exclusively at Saks Fifth Avenue NYC Metro stores (NYC, Bergen, Short Hills, Greenwich and Walt Whitman only).  All you need is sexy, carefree hair for Valentine's Day and Frederic Fekkai wants everyone to wear their hair this holiday!

(Photo: http://photos.prnewswire.com/prnh/20110210/NY46380)

To show consumers how to achieve style they will fall in love with, Frederic Fekkai is inviting consumers to Saks Fifth Avenue stores on Monday, February 14th for a special shopping event.

Get head turning style with Fekkai's Hot Date. Big Night. It-Girl kits. Each kit contains the essentials for hair that demands attention, whether is gorgeous and glossy, voluptuously voluminous or sleek and chic. Purchase your Fekkai Hot Date. Big Night. It-Girl kit and receive a full sized Fekkai Advanced Shampoo and Conditioner with a complimentary travel size hairspray, a $55 value yours for $46.

And guys can get the ultimate gift for their Valentine. With a Fekkai product purchase of $200 or more consumers will receive a Fekkai gift card redeemable for a complimentary blow-out service at any Fekkai Salon ($65 Value).

The Fekkai Hot Date. Big Night. It-Girl Kits are for the woman who is looking for a luxurious beauty experience especially during special occasions. Prepping for an event is half the fun for her and she wants to feel pampered. Hot Date. Big Night. It-Girl Kits are available in the following collections:

• Go Glossing- Turn your locks from dull to dynamic with a selection of products from the Brilliant Glossing range. Brilliant Glossing Shampoo & Conditioner gently cleanse and condition the hair while Sheer Hold Hairspray helps you keep your style in place all night long!

• Go Volume- Get amplified! The Go Volume kit contains products from Fekkai's award winning Full Blown Volume collection. Full Blown Volume Shampoo & Conditioner visibly plump the hair while Sheer Hold Hairspray maintains your style throughout the day.

• Go Sleek- Go sexy and sleek without the heat! Specially formulated with Anti-Frizz Straightening Complex, the Go Sleek kit contains Silky Straight Ironless Shampoo & Conditioner for a sexy, straight style. Sheer Hold Hairspray holds it all in place without weighing the hair down.

Fekkai invites current devotees as well as new consumers to Saks Fifth Avenue for the Fall in Love with Fekkai event. Experience the very best that Fekkai has to offer- luxurious textures, invigorating scents and unparalleled results that only Fekkai can deliver!  The event will run throughout the day at the following New York Metro Saks locations: Saks Fifth Avenue Flagship, Short Hills, Bergen, NJ, the Walt Whitman Mall and Greenwich, CT.  Try Fekkai today and experience salon proven results.

For additional information about the Fall in Love with Fekkai event at Saks please visit the Fekkai Facebook page (Facebook.com/Fekkai).

About Frederic Fekkai & Co.

Frederic Fekkai & Co. is the leader in luxury hair care, offering a complete range of innovative products and exclusive, full-service salons. The Company is dedicated to creating a unique portrait of style for each individual. Fekkai products are distributed through the finest beauty retailers around the world and, of course, in the world famous Frederic Fekkai Salons.  

Saks Fifth Avenue, one of the world's preeminent specialty retailers, is renowned for its superlative American and international designer collections, its expertly edited assortment of handbags, shoes, jewelry, cosmetics and gifts, and the first-rate fashion expertise and exemplary client service of its Associates. Today, Saks operates 53 full-line stores in 25 states, 5 licensed stores in the Middle East and 1 licensed store in Mexico City, 51 Saks Fifth Avenue OFF 5TH stores and saks.com, the company's online store.

SOURCE Frederic Fekkai & Co.