Fall Out Boy Merchandise Company Manhead Merchandise Partners with Yoshirt to Revolutionize the Concert Tee, Creating the Ultimate Experience for Fans

For the First Time Ever, Concert Goers Can Create Customized Apparel Featuring Live Shots from the Shows They Attend

Feb 18, 2016, 11:07 ET from Manhead Merchandise

NEW YORK and LOS ANGELES, Feb. 18, 2016 /PRNewswire/ -- Manhead Merchandise, a full-service merchandise company catering to the music and entertainment industry, has announced a partnership with Yoshirt, the leading mobile platform for creating custom on-demand apparel. During Fall Out Boy's upcoming "Wintour is Coming" tour, which kicks off February 25th at Coliseo de Puerto Rico in San Juan, Manhead and Yoshirt will be developing photos from each performance into custom apparel for fans who have attended that show, creating a unique and lasting user experience.

Using Yoshirt's customization technology, live photos taken each night from the stage by Fall Out Boy will be turned into t-shirts, sweatshirts, and other types of merchandise. A link will be sent to the fans attending the show, offering exclusive images from that night's performance that can be purchased on apparel. In addition, Yoshirt will print and ship the shirts featuring the photos taken by the band.

"We are constantly thinking of ways to reinvent what merchandise can be for the fans and providing them with new opportunities to be even more interactive with the bands they love," said Chris Cornell, Founder and CEO of Manhead Merchandise. "Our partnership with Yoshirt is based on the idea of constantly innovating by leveraging technology platforms for the next generation that are based on user-generated self-expression that is artist approved." 

In addition to the images taken by the band, fans will have the opportunity to use the Yoshirt platform after the show to customize apparel in their own unique way. Yoshirt has launched http://wintour2016.com to document the tour, which will include behind the scenes footage and photos. The website's innovative display allows fans to click through photo designs that they can turn into t-shirts, tote bags, and other types of merchandise.

"Yoshirt is inspired by a vision where people can take experiences and turn them into physical products," said Ben Williamson, Founder and CEO at Yoshirt. "Reaching the millennial audience has proven to be a challenge for the apparel industry and we're proud to be leading the charge with Manhead by our side. Providing fans with the ability to customize merchandise from their iPhone has never been possible, and Manhead has been an incredible partner in revolutionizing the merchandising arena."

Fall Out Boy fans will also have the opportunity to pre-purchase custom gear to wear to the shows. Rather than simply buying the t-shirt everyone else is wearing, attendees can style their own shirts with designs they create, and be fully engaged from before the concert to the end. For more information, visit http://wintour2016.com.  

About Manhead Merchandise:

Manhead Merchandise is a worldwide, full-service merchandise company for music & entertainment, providing merch for some of the biggest artists in the industry including Fall Out Boy, Morrissey, Panic! At The Disco, Train, and more. Manhead has garnered industry-wide praise for consistently turning out creative artwork and products, while staying on top of new market trends and insuring the perfect mix of creativity and consumer appeal. Manhead's roster of high-profile clients consistently credits the Company with major boosts in merchandise sales. For more information, visit www.manheadmerch.com.

About Yoshirt:

Yoshirt is the leading mobile platform for custom apparel. With their elegant user experience, one touch checkout powered by Apple Pay and innovative supply chain, Yoshirt offers users, one of a kind, premium apparel at incredible prices. The Yoshirt platform powers the future of mobile commerce, providing a new, complementary distribution channel connecting brands and consumers. Learn more at www.yoshirt.com or download the free Yoshirt app at appstore.com/yoshirt

SOURCE Manhead Merchandise