CHICAGO, Jan. 29, 2014 /PRNewswire/ -- An occasion for guys to get together to be guys? Not anymore, according to ad agency Cavalry, who ran a survey last week and found that twice as many guys would rather watch the Super Bowl with their family versus their friends.
Full details in the attached infographic, together with data on the most important piece of technology (their remote, not their phone), where they'd rather watch (at home, not at the stadium) and what they'd hate most to run out of at their Super Bowl party (it's not meat, it's not dip, it's beer).
As Marty Stock, CEO at Cavalry, points out: "Stereotyping any group is dangerous because old experiences don't necessarily predict future behavior. It's critical to balance what's eternally true about guys with what's different today."
Cavalry is a full-service marketing firm that specializes in product development and strategic communication for brands targeting men.
Cavalry is Agency of Record for strategy, advertising and digital for Coors Light, Coors Banquet, Keystone, Redd's Apple Ale, Third Shift, and MillerCoors New Product Innovations. Cavalry is a part of the WPP network.