Fan-tastic: 24-hour live Sports channel to play on Cunard and P&O Cruises fleet

Jan 16, 2013, 12:36 ET from IMG Media

SOUTHAMPTON, England, Jan. 16, 2013 /PRNewswire/ -- Sport never stops and nor will sports coverage on board Cunard or P&O Cruises ships with the arrival of the 24-hour live sports channel 'Sport 24' across both fleets.

Sport 24 is produced and distributed by IMG Media, a division of IMG Worldwide, the global sports, fashion and media company.

It is the first-ever dedicated 24/7 sports channel specifically designed for the cruise industry. The channel will be shown in public bars and lounges on board all three Cunard and seven P&O Cruises ships and will significantly extend the range of sporting events and the number of broadcast hours given over to sport on board.

2013 sporting events to be featured on Sport 24 will include live action from the Australian Open, Formula 1™, US Open Tennis, Wimbledon, the British and Irish Lions Rugby Tour and the Bundesliga. However, perhaps of more interest to the British passengers of both brands, lovers of the 'beautiful game' will not miss any Barclays Premier League matches and will be able to cheer on their team while enjoying a pint in one of the pubs which grace the ships of Cunard and P&O Cruises.

Cunard and P&O Cruises executive vice-president operations, David Noyes, said: "Sport was one of the true highlights of 2012 and continues to play a large part in people's lives, so we want to make sure our passengers don't miss out on any of the sporting golden moments that 2013 and beyond has in store for us".

Sport 24, Richard Wise, said: "We look forward to working with Cunard and P&O Cruises to bring live 24 hour sports coverage to sport lovers on board ship, allowing fans to enjoy the Barclays Premier League and more while sailing to destinations right across the world."

The channel will be delivered to the fleet via MTN-TV whose satellites provide up to 96% worldwide coverage.

The schedule for Sport 24 will be known in advance which will enable passengers to plan their days while on board one of the 10 ships that comprise the Cunard and P&O Cruises fleets.

Michael Gallagher, Cunard:

0207 940 5391  

07770 546 283

Gill Haynes, Cunard:  

023 8065 6547  

07801 316 843

Michele Andjel, P&O Cruises:        

023 8065 6653

07730 732 072

Jennifer Humm, P&O Cruises:  

023 8065 6652

07730 732 065

About IMG Media

IMG Media is the world's largest independent distributor of sports programming, distributing over 20,000 hours of content to major global broadcasters annually. This content originates from more than 200 clients and events including AELTC (Wimbledon), Tennis Australia (The Australian Open), TPL (ATP Masters 1000s), The R&A (The Open Championship), International Rugby Board (Rugby World Cup), Dorna (Moto GP), National Football League (NFL) and International Volleyball Federation (FIVB). IMG Media operates from over 30 offices worldwide and has daily exchanges with over 4,000 key media contacts. IMG Media distributes across all forms of media including TV, Audio, Fixed Media, Inflight and Closed Circuit, Broadband and Mobile. IMG Media also maintains the world's largest sports archive with more than 250,000 hours of footage.

IMG – Gary Double
Vice President Corporate Communications – Europe
Tel: + 44 208 233 7425 +44 7768 825114