FanCake Unveils Rewards Program and Upgraded App to Bay Area Sports Fans at FanCake Sports Bar

SAN FRANCISCO, May 29, 2012 /PRNewswire/ -- FanCake, the live social game that rewards fans for watching sports on TV, today kicks off its weeklong FanCake Sports Bar launch event, inviting Bay Area sports fans to join the FanCake team and demo the newest version of the app, win prizes, hang out with fans, and learn more about the local startup that is changing the way fans watch televised sports.

FanCake, the first game from Kwarter, a mobile application factory building apps at the intersection of the social, mobile and TV spaces, officially launched on March 14th. On May 8th, the company announced the FanCake Rewards Program, becoming the first app to reward sports fans for their loyalty with sports tickets, merchandise, gift cards and more. Rewards are featured from an inaugural list of partners that includes Fanatics.com, Kiip, Oracle Arena & O.co Coliseum in Oakland (managed by SMG), ScoreBig and Total Hockey, with more partners being added on an ongoing basis.

"We are so thrilled at the response we've received from sports fans with the FanCake Rewards Program, and we wanted to do something special in our hometown to share our excitement with the fans," said Kwarter CEO Carlos Diaz. "The Bay has some of the best fans in the U.S., and we want to celebrate that camaraderie together and make watching sports even more fun, social, and rewarding – which is the essence of FanCake."

The FanCake team is welcoming fans tonight at NorthStar Cafe from 8-10pm. The schedule for the week is as follows:

• Tuesday, May 29, 8-10pm PDT: NorthStar Cafe (1560 Powell St., San Francisco)
• Wednesday, May 30,  8-10pm PDT: Shanghai Kelly's (2064 Polk St., San Francisco)
• Friday, June 1, 8-10pm PDT: Bus Stop Bar (1901 Union St, San Francisco)

The FanCake Street Team will also be around San Francisco all week handing out FanCake Scratch Cards, which contain instant win prizes like tickets, T-shirts, FanCake Credits, and other goodies. 

The latest version of the FanCake app makes for a more personalized experience for the user. A new "play-by play-window" keeps users updated on what medals they have caught and the predictions answered correctly for a particular game. There is also a new reminder feature that notifies the user when a game they would like to play along with is about to start. These added features will be further developed in future updates, creating an even more personalized, relevant, and rewarding experience for sports fans.

To download the FanCake app on your iPhone, iPad or iPod touch, visit http://bit.ly/getFanCake. For more information on the FanCake Sports Bar launch event, go to www.kwarter.com.

About FanCake
FanCake is the first live social game that rewards fans for watching sports on TV. Users play along with live sporting events and earn FanCake Credits by checking into games, catching FanCake Medals, and answering predictive challenges correctly. FanCake Credits get redeemed within the app's catalogue for tickets, sports merchandise, equipment, and more. The free FanCake app for iPhone, iPad and iPod touch is the first game from mobile application factory, Kwarter. For more information, visit http://www.kwarter.com, Facebook.com/fancake, or follow @FanCakeApp on Twitter.

About Kwarter
Kwarter is a mobile application factory building rich, immersive apps at the intersection of the social engagement, mobile and television spaces. Headquartered in San Francisco, Calif., Kwarter was founded in 2011 and launched its first app, FanCake, in March 2012. For more information, visit www.kwarter.com.

SOURCE FanCake