FanGager to Enhance Social Media Presence for Diageo Brands with Social CRM

- Diageo to adopt FanGager platform to better manage Facebook pages for Smirnoff, JohnnieWalker and its other premium drinks brands -

Sep 16, 2011, 09:30 ET from FanGager

NEW YORK, Sept. 16, 2011 /PRNewswire/ -- FanGager, a social CRM platform that empowers brands to unlock fan potential, announced today that Diageo, the world's leading premium drinks provider, will be utilizing its platform to analyze social media interactions with fans globally. Diageo will use FanGager's comprehensive CRM technology and reporting tools to better maintain an active Facebook fan community for its global brands, which includes such leading names as Smirnoff, Baileys and JohnnieWalker.  

FanGager's CRM platform communicates with a brand's social networking resources to create a detailed analysis of its most active fans. Diageo's premium drink brands will utilize this interface to build a custom tailored database of fans and categorize social activity on each individual page.  These fan categorizations include engagement levels on its Facebook pages, identification of their top fans, along with other custom specific parameters, which are all displayed in FanGager's dashboard.

"Social media is not only about how many fans you have, but the value of community engagement," said Eran Gefen, founder and CEO of FanGager. "Diageo manages some of the most well-known drink brands in the world. We're looking forward to bringing additional value to Diageo's industry leading brands through targeted engagement that will not only create ROI for its business, but fans as well."

"We are excited by the opportunities FanGager offers to better understand and manage engagement with our fans at individual levels," said Tracey Merrett, Senior Global Marketing Innovation Manager, Diageo.

Diageo will also have access to FanGager's custom application tools for deeper engagement on Facebook.  FanGager increases fan participation through such activities as surveys, videos and contests, with an option to reward fans for participating, all via its social CRM platform.  

For an example of FanGager's social CRM success, visit this video to view a recent project with American Express Israel.  

About FanGager:

FanGager is an innovative social media management and engagement company that empowers brand managers with the ability to unlock their fans potential.   Through a single CRM interface, brands can measure, engage and reward fans through intuitive software that identifies the influence and potential of their social network.  Current clients include Nokia, Red Bull, American Express, Diageo and BigBrother.  FanGager is a US company, based in New York, with an R&D center in Tel Aviv, Israel. 

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