ZURICH, Aug. 9, 2016 /PRNewswire/ -- Fanpictor is excited to announce it has officially gone global! Following a number of successful events in Europe, it has made the jump across the pond, launching in the USA on Saturday, July 30th with a fan mosaic at an International Champions Cup soccer match between European powerhouses Real Madrid and Chelsea, at the "Big House" at the University of Michigan.
The event with more than 105,000 in Michigan is a key milestone in event scale. Saturday's pre-game mosaic involved 55,000 fans, significantly greater than most European soccer stadiums. Consider that most European soccer stadium hold closer to 40,000. The event confirmed that Fanpictor's technology and event teams are ready for the bright lights and big stage of the United States.
Fanpictor's technology allows its clients to engage fans with unique, interactive content before, during and after events. The platform provides creative teams with the ability to execute bespoke digital campaigns, providing them with targeted brand exposure and new revenue opportunities. This is backed up by detailed demographic data analytics allowing users to instantaneously evaluate the success of their messages.
The North American launch comes on the heels of rapid growth in Europe and a high-profile client base of sports teams, brands and event rights holders.
Stephan Schürer, Co-founder and CEO said, "Following our success at sporting events and concerts in Switzerland, Germany and the UK we received a significant amount of interest from franchises and sponsors in the US who are looking for innovative products that will allow them to better engage their sophisticated fan base. With live events increasingly competing with augmented reality sports coverage, forward-thinking franchise owners are looking for new ideas to enhance the in-stadium experience. We think Fanpictor's technology gives them the platform to do this and more. We are entering the US market at the right moment and we are excited about our upcoming events."
To find out more about fan engagement and marketing analytics, please visit https://www.fanpictor.com
Fanpictor is a Swiss, cutting-edge technology company that develops innovative digital and on-site fan engagement solutions for both brands and rights holders. Its fan engagement solutions empower fans to celebrate their favorite teams and stars. They create thrilling, fan-driven experiences that help build durable links between fans, teams, rights holders and brands. Fanpictor's digital tool-box allows our clients marketing and creative teams to develop unique campaigns specific to a single event or a series of games and collect commercially validated data to assess the success of their ideas and level of engagement with different demographics. All Fanpictor solutions are 100% white label. Fans can access them through a specific event app or they can be embedded within an existing brand, league or team app.
About International Champions Cup
The International Champions Cup is an annual summer soccer tournament organized by Relevent Sports, featuring the best clubs from around the world. A staple property of Relevent Sports and RSE Ventures, the International Champions Cup brings the best in soccer to iconic sports venues across North America, Europe, Australia and China.
The International Champions Cup has hosted some of the most iconic matchups in the world, including the largest attended soccer match in U.S. history, when 109,318 fans saw Real Madrid and Manchester United play at the "Big House" at the University of Michigan in 2014. In its three-year history, Real Madrid, Manchester United and Paris Saint-Germain have each won the tournament one time.
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