Fans Around the World Celebrate Legendary Career of Chespirito
Promotion provides chance to win up to $50,000
KNOXVILLE, Tenn., Feb. 1, 2012 /PRNewswire/ -- Latin America's beloved legend, Chespirito, is being celebrated on Televisa's website using an innovative social media engagement tool. Voices Heard Media's (www.VoicesHeardMedia.com) product connects fans to the celebrity, allowing them to also compete for up to $50,000, the chance to meet Chespirito in person by following @vivachespirito and @ChespiritoRGB on Twitter and vote in various polls on Chespirito's website.
Born Roberto Gomez Bolanos, Chespirito has made his way into the homes of millions of people across the globe both as a character in front of the camera and behind the set. This year, Voices Heard Media alongside Televisa, makes it possible for fans to connect with Chespirito – the man, the myth, and the legend at www.televisa.com/chespirito.
Televisa's Manager of Multimedia Content Blanca Almaguer says, "For Televisa, the tribute to Roberto Gomez Bolanos, 'Chespirito,' was the perfect opportunity to deploy Voices Heard Media's event boxes on our websites...We were impressed with the opportunity it presents to drive fans to our site, reengage them in a new and fun way and honor them with a great prize opportunity."
Will Overstreet, CEO of Voices Heard Media said, "Our partnership with Televisa will connect fans with a beloved cultural institution and celebrate Chespirito's outstanding career."
Overstreet added that in addition, the product is designed to harness the power of social media to engage Chespirito fans on his own turf at www.televisa.com/chespirito, instead of relying solely on outside social media platforms like Facebook® and Twitter®.
Miguel Calvillo, producer and host of radio program "Punto de Vista" on Radio Campesina in Phoenix, Arizona remembers the famous celebrity, "Chespirito is part of my life. We've seen his program for three generations in my family."
Eduardo Hernandez, a 22-year-old student also admires Chespirito, "I grew up with Chespirito and I still laugh at the jokes on the television, it's still funny and never gets old. It's awesome that there is technology that allows us to connect."
Do you remember Chespirito? Join the celebration! Visit www.televisa.com/chespirito to engage with Chespirito yourself.
To learn more about Voices Heard Media, please email [email protected].
About Voices Heard Media
Founded in 2007 by former NFL player and broadcaster Will Overstreet, Voices Heard Media is the leader in multi-platform user engagement tools. The company's Engagement Engine technology platform powers a suite of embeddable applications that spark engagement and build communities on your site -- and across mobile and social platforms. For more information, please visit www.VoicesHeardMedia.com.
SOURCE Voices Heard Media
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