Fantasy Claw Arcade Goes National: Viral Las Vegas Phenomenon Launches Franchise Program, Targeting 100 Locations in the U.S.

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Jul 14, 2025, 09:01 ET

LAS VEGAS, July 14, 2025 /PRNewswire/ -- One of the Las Vegas Strip's fastest-growing entertainment concepts is officially going nationwide. Fantasy Claw Arcade (FCA), the wildly popular, Japanese-inspired claw machine experience, has announced the launch of its national franchise program, offering a turnkey opportunity for entrepreneurs ready to ride the wave of high-return experiential retail.

Launched in early 2024 inside the Fashion Show Mall, Fantasy Claw Arcade turned an underperforming shoe store into Nevada's largest claw arcade. With over 100 machines in a 4,500-square-foot space, the location quickly became a social media magnet and family favorite. A second location soon followed at the Miracle Mile Shops, and a third is set to open in Hawaii this year. With hundreds of thousands of social views and glowing online reviews, Fantasy Claw is proving that the U.S. is ready for the next evolution in arcade entertainment.

"Fantasy Claw Arcade isn't your old-school arcade," said Brad Howard, Managing Partner. "We've reimagined claw games into a gamified, high-energy retail experience. It's immersive, fun, and the unit economics are game-changing for franchisees and landlords alike."

Each Fantasy Claw Arcade location blends vibrant design and gameplay with retail-style merchandising, giving guests the thrill of skill-based winning and the satisfaction of prize redemption. From 'The Claw King', the country's first 10-claw simultaneous grab machine, to wizard-themed décor, custom coin wizard pouches and prize carrier backpacks, and a buzzing trade-up counter, FCA delivers excitement and energy for guests of all ages.

"Our mission is simple: deliver unforgettable fun," said Nadav, Store Director. "Every guest should walk out with a smile, a prize bag, and a memory. That's what keeps them coming back."

Franchisees Receive Full-Scale Support

From the moment a franchise agreement is signed, partners receive help including but not limited to:

Site selection and lease negotiation
Turnkey arcade setup and design
Inventory sourcing and merchandising
Staff training and onboarding
Ongoing operational and marketing support

Whether you're a multi-unit operator or a first-time owner, Fantasy Claw Arcade is designed for scale with systems that support growth, maximize returns, and deliver consistently unforgettable guest experiences. The unit economics have proven to far exceed the owners initial projections with best of class payback periods, and new locations can open for as little as $245,000, with ongoing royalties as low as 6% plus 2% for marketing. This makes FCA one of the most exciting and accessible investments in experiential retail today.

"We built FCA for scale," said Elliot Cole, Franchise Director. "With proven unit economics, viral customer engagement, and landlord demand, this is an opportunity to own a high-ROI business that truly stands out."

Now Recruiting

Fantasy Claw Arcade is now awarding territories to qualified franchisees in approved states, with a target of opening 100 locations over the next few years. Multi-unit operators in major metros and passionate local owners in regional cities are both encouraged to apply.

FANTASY CLAW ARCADE – FAST FACTS

Launched: Las Vegas, 2024
Concept: Japanese-style claw machine arcade with immersive wizard theme
Monthly Foot Traffic: 10,000+
Prizes: Licensed merchandise, gift cards, anime collectibles, giant plush toys
Signature Feature: "The Claw King" – 10-claw grab machine
Now Franchising: 100+ target locations in malls, entertainment hubs, and tourist destinations