Farmacias Ahumada Extends Agreement With DemandTec for Everyday Price Optimization Software Service
Latin American retailer leverages DemandTec to strategically price items in Mexico and Peru
SAN MATEO, Calif., Nov. 30, 2010 /PRNewswire/ -- DemandTec, Inc. (Nasdaq: DMAN), the collaborative analytics network for retailers and consumer products companies, today announced that Farmacias Ahumada S.A. (FASA), the largest drugstore chain in Latin America, has entered into a multi-year extension of DemandTec's Everyday Price Optimization software service for its retail stores in Mexico and Peru.
FASA began working with DemandTec almost three years ago to leverage DemandTec's advanced analytical capabilities for pricing strategy consistency and effectiveness. With Everyday Price Optimization, FASA can quickly create and evaluate multiple pricing scenarios and view predicted results at the SKU, line, or category level.
Everyday Price Optimization is a component service of DemandTec Lifecycle Price Optimization™, a comprehensive solution for managing and optimizing pricing across the entire store. The solution, which also includes the Everyday Price Management, Markdown Optimization, and Promotion Planning & Management software services, enables retailers to understand, predict, and influence consumer demand in order to achieve financial and price image objectives.
"FASA is the largest drugstore chain in Latin America and DemandTec's software service is well suited to help execute the right pricing strategy and deliver the most value for their customers," said Dan Fishback, President and Chief Executive Officer at DemandTec. "By using a science-based approach to pricing, FASA gains a valuable edge to achieve their volume, sales, profitability, and price image goals."
DemandTec is a network of common tools and software services for more than 280 retailers and consumer products companies to transact, interact, and collaborate on core merchandising and marketing activities. Approximately 13,000 retailer and manufacturer end-users on DemandTec have collaborated on more than 3.5 million trade deals to date.
About FASA
Farmacias Ahumada S.A. (FASA) is the largest drugstore chain in Latin America with a network of nearly 1,000 pharmacies in Chile, Peru, Brazil, and Mexico. FASA's principal activities are purchasing and selling medicines, nutritional supplements, beauty, hygiene, baby and personal care products and other articles of convenience. Its main trademarks in each country are Farmacias Benavides (Mexico) and Boticas Fasa (Peru). The company is based in Santiago, Chile.
About DemandTec
DemandTec (Nasdaq: DMAN) connects more than 280 retailers and consumer products companies, providing common tools to transact, interact, and collaborate on core merchandising and marketing activities. DemandTec's software services enable customers to achieve their sales volume, revenue, shopper loyalty, and profitability objectives. DemandTec customers have collaborated on more than 3.5 million trade deals. DemandTec software-as-a-service utilizes a science-based platform to model and understand consumer behavior. DemandTec customers include leading retailers and consumer products companies such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., The Home Depot, Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, Target, Walmart, and WH Smith.
DemandTec Safe Harbor
This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about the benefits of DemandTec's solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.
DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.
Media Contact: |
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Armen Najarian, DemandTec, Inc. |
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(650) 645-7170 |
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Investor Contact: |
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Tim Shanahan, DemandTec, Inc. |
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(650) 645-7103 |
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SOURCE DemandTec, Inc.
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