Fashion Activewear Brand Vimmia Launches "THE Pledge"™ - A Commitment to Cycle for Survival

NEW YORK, March 27, 2014 /PRNewswire/ -- Vimmia, a line of fashion activewear designed and made in the U.S, is excited to announce an official partnership with the indoor team cycling event, Cycle for Survival. Vimmia's give-back program, named "THE Pledge," marks the brand's commitment to supporting the Cycle for Survival mission of funding clinical trials and research studies for rare cancers, by donating one dollar from every Vimmia bottom purchased.

"After participating in a Cycle for Survival event earlier this year, I was so inspired by the group's mission and dedication," says Vimmia president, Ardy Raminfar. "'THE Pledge' is a natural extension of our brand DNA; at Vimmia, we believe in a healthy lifestyle, feeling confident and presenting the best version of yourself. Our partnership with Cycle for Survival seemed like a perfect marriage."

Vimmia products benefiting THE Pledge include the popular compression legging ($90) and speed Capri ($104), and retail from $65 shorts to $135 yoga sweat pants. Vimmia is designed to integrate form and function at the highest level using new generation "intelligent yarns" which:

• Provide 4-way stretch for incomparable freedom of movement and comfort in wear
• Breathe and dry faster, and rapidly transfer heat and moisture, providing a better thermal balance
• Combine the feel of cotton with the benefits of advanced fiber technology
• Provide excellent shape and stretch recovery
• Maintain fit and retain color wash after wash

Cycle for Survival is a high-energy indoor cycling team event that raises money for research into rare cancers. Together with the event's founding partner, Equinox, Cycle for Survival has raised more than $51 million and contributed to 85 clinical trials and research studies.  100 percent of the money raised goes to Memorial Sloan Kettering Cancer Center, directly funding clinical trials and research studies, and bringing new hope to countless lives touched by rare cancer worldwide.

For more information on Vimmia, visit www.vimmia.com

For more information on Cycle for Survival, visit www.cycleforsurvival.org

ABOUT VIMMIA
Vimmia is a collection of fashion activewear that is designed and made in the U.S. by the Los Angeles-based team behind HEATHER. Designed to integrate form and function, Vimmia offers a combination of style, quality, fit and performance using high tech, luxe fabrics that provide comfort and technical and physiological benefits. Vimmia is sold in 150 boutiques and luxury resorts across the United States and Canada, including national fitness retailers Equinox, Bar Method, CorePower Yoga, Pure Barre and The Dailey Method. Customers can also shop the brand's e-commerce. For more information, please visit Vimmia.com

ABOUT CYCLE FOR SURVIVAL
Join the Battle. Cycle for Survival is a high-energy indoor team cycling event that raises critical funds to beat rare cancers. Together with the event's founding partner, Equinox, $51.5 million has been raised since 2007. To date, Cycle for Survival has funded 85 clinical trials and research studies at Memorial Sloan Kettering Cancer Center, which owns and operates Cycle for Survival. Half of all cancer patients are fighting a rare cancer, and they often face limited or no treatment options. Through these empowering and fun events, Cycle for Survival is committed to making more treatment options available to help patients and their families. 100% of every donation is allocated to pioneering research within six months of the events, which gives Cycle for Survival participants and supporters an opportunity to make a powerful and direct impact. Visit www.cycleforsurvival.org and follow Cycle for Survival on Facebook, Twitter, Instagram and YouTube. 

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SOURCE Vimmia