'Fashion Fever' Hits Craft SuperShow

ELMWOOD PARK, N.J., June 9 /PRNewswire/ -- The Craft & Hobby Association (CHA) and the National Sewing Council (NSC) are pleased to announce a sewing competition, the "Fashion Fever Challenge", during the CHA Craft SuperShow consumer event in Rosemont, Illinois held at the Donald E. Stephens Convention Center from July 30 - 31, 2010. The Fashion Fever Challenge is a contest in which selected finalists are given the opportunity to create their own fashionable garments and compete for prizes. The competition will begin on Friday, July 30, 2010 at 8:00am.

Fashion Fever Challenge contestants must be at least 18 years of age and have basic sewing skills needed to create a functional garment. Knowledge on pattern alteration is a plus, yet pattern-drafting skills are not required. Contestants must fill out an entry form found at http://tinyurl.com/FashionFever and mail it along with clear, detailed pictures of previous garment samples to the National Sewing Council 1385 Clyde Road, Highland, MI 48357. Complete applications must be received no later than July 1, 2010, and the finalists will be notified by July 10, 2010.

To become a finalist, applicants will be judged 50% on their application and 50% on their creativity shown in the garment pictures submitted. Those chosen can bring a limited amount of their own sewing supplies, but will also receive "SuperShow Dollars", which must be spent at Vogue Fabrics or on the show floor for more supplies. The finalists will arrive Thursday, July 29, for space assignment and orientation. They will shop from 9:00 am to 10:00am at Vogue Fabrics in Evanston, Illinois to gather supplies and work on their garment from 12:00 pm to 8:00 pm, on Friday, July 30. The following day, the contestants will have from 8:00am to mid-afternoon to finish up their garment and fit their model.

The Fashion Fever Finale will begin at 4:00 pm on Saturday, July 31, and consist of judging and announcement of the winners. Fiber artists and sewing professionals will serve as judges.  Winners will be selected on originality, adherence to selected theme, workmanship, creative use of materials and overall design execution. The winners will receive great prizes which are to be announced, along with having the opportunity of auctioning their garment for charity.

This contest will provide great entertainment for the Craft SuperShow attendees, as well as allowing a fabulous opportunity for the finalists to challenge themselves and receive recognition on their creations. The artistic environment of the Craft SuperShow containing various crafts and art supplies is the perfect setting for creative minds, and ideal venue for sharing "Fashion Fever."

Craft & Hobby Association

The Craft & Hobby Association is an international not-for-profit organization consisting of member companies engaged in the manufacture, distribution and retail sales of products in the near $30 billion U.S. craft and hobby industry. For more information about CHA, to find a craft project, or to find a local craft retailer visit www.craftplace.org. For more about the CHA Craft SuperShow visit www.craftsupershow.com.

National Sewing Council

The National Sewing Council is a not-for-profit 501(C)(6) council/association. The National Sewing Council is dedicated to expanding the sewing industry by developing and employing an advertising and marketing plan designed specifically to inspire, educate and instill confidence that will attract more people to sew. For more information about the National Sewing Council, please visit www.nationalsewingcouncil.org.

SOURCE The Craft & Hobby Association