Fashion Playtes Goes Social With FP World as Young Tween Designers Get Hooked on Fashion

BEVERLY, Mass., Feb. 7, 2012 /PRNewswire/ -- With over 50,000 designers creating more than 650,000 designs, FashionPlaytes, the leading online clothing design experience for girls, announced today the launch of FP World, an exciting set of new interactive features for tweens. The new features combine social gaming and interactive content with its popular design-it-yourself fashion studio, creating a more exciting online destination for today's fashion-oriented young girls.

"FashionPlaytes has already captured the creative minds of little girls all over the world and we believe that the ability to interact with other like-minded girls and share fashion ideas, show their fashion designs and learn from industry experts takes the site further," says Sarah McIlroy, CEO of FashionPlaytes. "Our goal with FashionPlaytes and FP World is to actively engage, entertain and help our designers grow and learn about the world of fashion and all its possibilities.  Who knows, we might have the next Stella McCartney or Vera Wang on the site today!"

Launched in January for registered users, FP World has already been explored by thousands of girls.  As the industry's only interactive community for girls to share and learn about fashion style and design, FP World offers girls the chance to learn and participate through video, photos and social features, including:

• Cool in Your School: Profiles of real girls around the country as they share the latest fashion trends;
• Fashion School: Educational video content that teaches girls about fashion and design, plus a fashion glossary, "Love It or Leave It" polls, and more;
• DIY Fashion Crafts: Easy projects girls can make at home to help enhance their personal style from jewelry to fashion accents to projects for recycling old clothes; and
• In Your Words: A blog for girls, by girls, where guest bloggers share their thoughts on fashion and style.

As tweens create their own fashions on FashionPlaytes.com, they now have the opportunity to enter their designs in the Runway Challenge, a social game where girls can enter their styled digital model in an online fashion show. Weekly vote winners of the Runway Challenge will be awarded a FashionPlaytes gift card to buy their designs and winners will also get FashionCents, the new activity-earned currency. The designers can use this virtual currency to enhance their design experience even more by buying virtual goods for their rooms or FashionPlaytes models.

FashionPlaytes has been awarded the Seal of Approval from Parent Tested Parent Approved (PTPA) Media and has been featured as a "must-have" for girls by Lucky Kids, The Hollywood Reporter, People.com, and more.

About FashionPlaytes
FashionPlaytes is the first girl-driven fashion & style commerce experience. Empowering girls through creativity, self-expression, social interaction & gaming, FashionPlaytes turns girls into fashion designers and uniquely enables them to buy the clothes they design.  With more than 6 million possible design combinations, our young designers can create their own brand and showcase their designs through the development of an online collection, studio, lookbook, models and Runway Challenges.  Named one of the Best Retail Web Sites 2011 by Internet Retailer, FashionPlaytes has received the Parent Tested Parent Approved seal and a 2010 Mom's Choice Award for outstanding product.  Founded in 2009, FashionPlaytes.com is funded by a number of top-tier investors including Fairhaven Capital, New Atlantic Ventures, Launch Capital, and Golden Seeds.

For more information, please visit fashionplaytes.com.

Media Contacts:
Amanda Hebert   |  High10 Media   |   [email protected]   |    212.918.2047   

SOURCE FashionPlaytes