FashionPlaytes Appoints Jeanne Connon Chief Marketing Officer as Top Tween Fashion Site Ramps

Daily Grommet and Family Education Network's former marketing maven brings brand, audience development and marketing expertise - the right fit for the right time

Oct 16, 2012, 08:00 ET from FashionPlaytes

BEVERLY, Mass., Oct. 16, 2012 /PRNewswire/ -- FashionPlaytes (, the retail industry's first engagement-driven commerce platform for girls, today announced that industry marketing veteran Jeanne Connon has been appointed Chief Marketing Officer (CMO) for the rapidly growing tween fashion design site. Connon's appointment follows the company's recently announced Series B funding and milestones of 500k registered users and 5M designs created.  

(Logo: ), FashionPlaytes' award-winning design and ecommerce site, has captured the hearts and imagination of tween fashionistas to become one of the leading creative play and commerce sites on the web. With an average per-visit time of over one hour, girls are clearly engaged with the site's educational content, fashion design capabilities and ability to interact with other tween designers.

"FashionPlaytes is at the beginning of an exciting ramp as tens of thousands of aspiring tween designers join our community each month. We're committed to developing innovative programs and opportunities that elevate our girls' experience each time they visit our site," said Sarah McIlroy, FashionPlaytes founder and CEO. "Jeanne's experience is exactly what we need in the CMO position to take our business to the next level and ensure that each girl feels a deep connection with FPgirl."

FPgirl's engagement-driven commerce platform is shaping the shopping expectations of hundreds of thousands of tweens, which could have a profound impact on how they interact with other brands over time. The FPgirl community includes a rich design and shopping experience, interactive games, social networking and the opportunity for girls across the country to engage in creative play around a topic that is increasingly important to this tech savvy crowd.

"FashionPlaytes and FPgirl is one of those rare opportunities that can shape the way a generation thinks about fashion, brand and ecommerce," said Connon. "We've just started to tap into this community's potential and I'm excited to be spearheading the development of our direct-to-consumer programs, engagement initiatives, marketing campaigns and overall brand."

Connon has been building ground-breaking, disruptive consumer and business brands for nearly 20 years, drawing on her passion for creating the best customer experience possible for each and every audience targeted. Prior to joining FashionPlaytes, Connon served as Chief Marketing Officer at Daily Grommet, where she led acquisition, community, content and brand development to help forge an innovative business model merging the power of video, ecommerce and product discovery. Connon launched her career in Internet marketing as the leader of the founding creative/development team at and was a core member of the team that launched Family Education Network, (acquired by Pearson Education), managing all marketing initiatives as well as partnerships with such brands as AT&T, Yahoo, AOL and more.

About FashionPlaytes:

FashionPlaytes is building a game-changing experience for the apparel world – the first ecommerce experience specifically for the next generation consumer, the digital girl.  Redefining the "e" in ecommerce with its engagement-driven commerce model, FashionPlaytes fuses content, commerce and community to create a girl-driven fashion & style destination. FashionPlaytes is funded by a number of top-tier investors, including Fairhaven Capital, New Atlantic Ventures, Launch Capital and Golden Seeds

SOURCE FashionPlaytes