FashionPlaytes Enters Jewelry Fashion Accessories Market with Tween-Inspired Hair Fling™

Designed by, the Hair Fling is a first-of-its-kind charm jewelry accessory for tween fashionistas

Nov 01, 2012, 08:00 ET from FashionPlaytes

BEVERLY, Mass., Nov. 1, 2012 /PRNewswire/ -- FashionPlaytes (, the retail industry's first engagement-driven e-commerce company to target the tween consumers, today announced the Hair Fling, the flagship product of its new line of jewelry and fashion accessories for tween girls. The Hair Fling, inspired by hundreds of comments and suggestions from FPgirl ( members across the country, is a jewelry accessory that allows girls to show their individual style by adding up to five charms on a slender 2" silver plated chain that dangles from a hair clip.

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Exclusively available on, the Hair Fling retails for $9.00 and comes with two charms, including one that lets her friends know that she is an FPgirl. Girls can start with either the white, crystal-studded peace sign, or the delicate pink flower charm. They can then add up to three additional charms, customizing the Hair Fling to meet their specific style. FPgirls can choose from a wide selection of charms that reflect their interests and personal tastes, including sports, animals, music, dance and more.

"Our FPgirls have been asking for a jewelry accessory they could wear in their hair and customize with charms that reflect their own sense of style and we're thrilled to be able to deliver just what they are looking for," said Sarah McIlroy, founder and CEO of FashionPlaytes. "FPgirls know they can have a truly personal and interactive experience with our brand, and delight in being able to influence the products we bring to market. We believe that empowering these girls with the ability to affect our product line and styles is fundamental to the continued development of our engagement-driven commerce community."

The Hair Fling has been tween-tested by members of FPgirl's Fashion Advisory Board (FAB). Here are two video reviews that were shot and submitted by some of FPgirl's passionate FAB members:

About FashionPlaytes and

At the forefront of e-commerce innovation, FashionPlaytes is redefining the 'e' in e-commerce with its engagement-driven commerce platform for the next generation of consumer, the digital girl.  Fusing content, commerce and community, FashionPlaytes created, the first girl-driven fashion and style community offering girls the means to create, share and buy original looks. enables tweens to transform creative ideas into wearable fashions.  Leveraging the power of thousands of tween consumers through digital interaction and crowdsourcing, features and sells the unique styles of young girls nationally.  Please visit or  

SOURCE FashionPlaytes