Fast, Fun and Frugal: Modus Labs Checks Out the Future of Shopping

Aug 16, 2011, 13:05 ET from Modus Associates

NEW YORK, Aug. 16, 2011 /PRNewswire/ -- Modus Labs today released The Future of Shopping; a vision for transforming the everyday act of shopping into more social, exciting experiences that save consumers time and money.

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Presented as a walk-through of a typical shopping excursion, the new report is designed to help forward-thinking retailers understand and capitalize on emerging trends in mobile commerce, location-awareness and social networking by way of real-world examples and illustrations.

The Future of Shopping is the latest publication of Modus Labs, the blue-sky arm of award-winning digital agency Modus Associates. "Modus Labs isn't about robot butlers and flying cars," commented Labs director Graham Ericksen. "We take on the essential, real-world concerns of consumers and businesses to conceive exciting visions of the future that appear ahead of their time, but in fact are achievable today. After reading this report, we hope readers will never view shopping the same way again."

The Future of Shopping can be viewed for free at

About Modus Associates

Modus Associates is a digital innovation consultancy founded to help global brands and visionary start-ups more fully realize the business potential of the digital age, where customers rule, connectivity is everywhere, and creating value for profit and social impact is the name of the game. Clients include NBC Universal, SIRIUS Satellite Radio, NYSE Euronext, Coldwell Banker Real Estate Corporation, Comcast, Sony and Dow Jones & Co. Modus Associates is located in New York City and on the web at

Graham Ericksen
Director, Strategy and Innovation
T: 212.255.6768  x328
F: 212.255.626

SOURCE Modus Associates