ROCHESTER, N.Y., Dec. 22, 2015 /PRNewswire/ -- According to the 2015 Small Business Growth Index Survey most small businesses expected growth between 5% and 20% for the year. At boutique agency Truth Collective LLC, growth hit 40% in 2015, with triple-digit numbers for the group since it opened its doors less than three years ago.
Partners, John Roberts, Bob Bailey and Jeremy Schwartz—creative agency veterans who started the company from scratch in June 2013—have built a roster of global and national clients ranging from the well-established to the newly funded, including multibillion-dollar brands.
Success at Truth Collective is built on three things, according to Bailey: A healthy disrespect for mediocrity that drives a passionate team to create the extraordinary; working with ambitious clients who know that building brands builds business; and a model that is fundamentally more productive than most traditional agencies.
"We excel at deep, fast-moving, immersive projects," Bailey says. "We intentionally avoid long-term retainers or AOR-style status. Instead, we focus on whatever it is our clients need to be remarkable. We like to take on the strategically intense projects, ground everything in insights, and generate big ideas."
In addition to a core set of employees, the company has also developed the "Collective" which informs their name—a dynamic network of experienced individuals and specialist companies ready to partner when assignments demand it. The resulting flexibility—to extend the size of their team up to 5-fold at any given time—allows Truth Collective to quickly create client capacity, scaling up or down based on client needs.
This year Truth Collective earned a number of industry awards, including being recognized by the Rochester American Marketing Association as their 2015 Marketer of the Year.
"It's been a fulfilling, thrilling year," says Bailey. "We plan to top it in 2016."
Truth Collective LLC is a creative company based in Rochester, NY that excels in consumer and B2B projects for marketers who know that building brands builds business. We are an agile, owner-led team of seasoned marketers making a significant impact for our clients, our industry and our community. For additional information, visit us at truthcollective.com, follow us on Twitter @truthcollective, or like us on Facebook at facebook.com/truthcollective.
Bob Bailey, Truth Collective
SOURCE Truth Collective LLC