FAT BASTARD Supports October's National Breast Cancer Awareness Month

Annual Campaign Kicks Off 10th Consecutive Year of Philanthropic Fundraising

Aug 01, 2012, 15:09 ET from Winebow, Inc.

NEW YORK, Aug. 1, 2012 /PRNewswire/ -- FAT bastard wines will once again support October's National Breast Cancer Awareness Month, continuing their dedication to help raise awareness and funds for the breast cancer cause. During the months of September and October, Fat bastard will donate 25 cents for every bottle of FAT bastard sold in restaurants and retail locations, up to $75,000.

The launch of this year's campaign marks the 10th consecutive year of the program and will bring the grand total of donations of the program to over $650,000.  One of the first wine brands to fundraise for the charity cause since launching the initiative in 2002, FAT bastard wines will continue to distribute proceeds to organizations committed to breast cancer research, education, treatment and patient support. 

"This year an estimated 290,000 women and men will be diagnosed with breast cancer, making continued advancements in prevention, detection and treatment of breast cancer even more crucial," said Jennifer Pawlosky, Director for Development Communications and Marketing, Fred Hutchinson Cancer Research Center, a beneficiary of campaign donations since 2004. 

"There is still much work to be done and with the support of generous donors such as FAT bastard, we are not only able to further life-saving research but also help remind people that this disease is still a pressing issue that needs continued awareness.  We are proud and grateful to have the brand as a long-lasting partner in the fight against breast cancer."

Consumers purchasing FAT bastard will make an immediate impact as their dollars will directly support national and local organizations committed to breast cancer research, education, treatment and patient support.  During the donation period, FAT bastard wines will be easy to spot on the shelf, wearing a special breast cancer awareness necker with an attached pink ribbon pin for consumers to wear in show of their support.

FAT bastard's popularity with consumers makes it one of the top-selling French wines in the United States.  This is a compliment to FAT bastard's consistent high-quality, fun and unforgettable name and consumer-friendly packaging.  FAT bastard wines have received critical acclaim for their outstanding flavor profile and value in competitions and blind tastings, including silver medals for the Pinot Noir and Chardonnay at the 2012 Critics Challenge International Wine Competition. FAT bastard's iPhone App, available for free at the iTunes App Store, provides useful information and a fun-filled game so that it's easier than ever to enjoy FAT bastard wines.

Sourced in Languedoc-Roussillon, the FAT bastard wine collection consists of Chardonnay, Sauvignon Blanc, Pinot Noir, Shiraz, Merlot and Cabernet Sauvignon. For more information about FAT bastard wine please visit www.fatbastardwine.com, Facebook and Twitter @FATbastardWine, or call toll-free 1.800.859.0689.

About Winebow
Winebow, Inc., founded in 1980 by Leonardo LoCascio, is a major importer, distributor and developer of a wide range of acclaimed fine wines and spirits from the world's most prominent growing regions. Winebow is headquartered in Montvale, New Jersey with offices in New York; Philadelphia; Washington, D.C.; Boston; Chicago; Seattle and Wallingford, Connecticut.  For more information please visit www.winebow.com.


SOURCE Winebow, Inc.