FAT bastard Wine Supports Breast Cancer Awareness for the Eighth Consecutive Year

NEW YORK, Aug. 24 /PRNewswire/ -- October is National Breast Cancer Awareness Month and for the eighth consecutive year consumers can purchase FAT bastard wines to help raise awareness and critical funds for the breast cancer cause. During the months of September and October, Fat bastard will donate 25 cents for every bottle of FAT bastard sold in restaurants and retail locations, up to $75,000. By the end of this year's campaign, FAT bastard will have raised over half of a million dollars to help conquer this devastating disease.

Consumers purchasing FAT bastard will make an immediate impact as their dollars will directly support organizations committed to breast cancer research, education, treatment and patient support.  

"This year an estimated 209,060 people—women and men—will be diagnosed with breast cancer, and we'll lose more than 40,000 of our family and friends to this horrible disease," said Jennifer Pawlosky, Director of Development Marketing, Fred Hutchinson Cancer Research Center. "Although advancements are being made in the prevention, detection and treatment of breast cancer every day, this insidious disease continues to inflict too much suffering and loss. The generous financial support and long-standing commitment of donors such as FAT bastard enable this crucial, life-saving research to continue.  We are proud to be their partner in the fight against breast cancer."

"Thanks to Fat bastard, we are able to stay focused and dedicated to breast cancer patients in need of support in over 32 states around the country," says Robert Walsh, Director of the Christina S. Walsh Foundation. "While we firmly believe finding a cure is imperative, we provide financial assistance to breast cancer patients. Since many patient support programs folded this past year as a result of the recession, our help is needed more than ever." The Christina S. Walsh Foundation is a non-profit organization that provides financial assistance for the treatment of uninsured patients, medications and tests not covered by insurance, wigs, transportation to and from treatments, hospice care, and other financial burdens experienced by breast cancer patients.

During the donation period, FAT bastard wines will be easy to spot on the shelf, wearing a special breast cancer awareness necker with an attached pink ribbon pin for consumers to wear in show of their support.

FAT bastard continues to grow in popularity with consumers, making it one of the top-selling French wines in the United States. This is a compliment to Fat bastard's consistent high-quality, fun and unforgettable name and consumer-friendly packaging. In 2010 FAT bastard wines received critical acclaim for their outstanding flavor profile and value in competitions and blind tastings, including The San Francisco International Wine Competition and The Critics Challenge International Wine Competition. FAT bastard Chardonnay was selected as one of the top 150 wines under $15 in The Wine Trails 2010 bestselling guide.

Sourced in Languedoc-Roussillon, the Fat bastard wine collection consists of Chardonnay, Sauvignon Blanc, Rose, Pinot Noir, Shiraz, Merlot and Cabernet Sauvignon. For more information about Fat bastard wine please visit www.fatbastardwine.com, Facebook and Twitter @FATbastardWine, or call toll-free 1.800.859.0689.

About Winebow

Winebow, Inc., founded in 1980 by Leonardo LoCascio, is a major importer, distributor and developer of a wide range of acclaimed fine wines and spirits from the world's most prominent growing regions. Winebow is headquartered in Montvale, New Jersey with offices in New York; Philadelphia; Washington, D.C.; Boston; Chicago; Seattle and Wallingford, Connecticut. For more information visit winebow.com.

SOURCE Winebow, Inc.