Fat Burning Furnace Website Goes Toe-to-Toe With the Diet Industry

WIXOM, Mich., Nov. 7, 2011 /PRNewswire/ -- According to a video posted on the Fat Burning Furnace website -- http://www.fatburningfurnace.com -- one of the chief culprits making true weight loss and fitness goals difficult to reach is the diet food, "exercise gadgets" and "diet products" industry.

According to its founder, Rob Poulos, far too many in the diet industry have a vested interest in not helping people find lasting solutions to their fitness and weight loss challenges.

"The reason for this is simple," according to Poulos. "There is an entire industry that has grown up around weight-loss, fitness and 'healthy' eating. I've found that many of these companies do not really want you to find a lasting solution because if you did, you would no longer be interested in buying the 'next big thing' that they are working on. Most folks would be surprised to know that many of these companies are actually more interested in keeping you coming back to purchase the latest miracle diet supplements, the latest crazy piece of exercise equipment, packaged foods, exotic berry juice -- the list just goes on and on."

In their video, Rob and his wife both testify to the fact that while struggling with their own weight, they spent tens of thousands of dollars on such products over the years, went to meetings, starved themselves -- until their own personal research uncovered some simple weight loss tips that allowed them to lose weight and keep it off.

"Our strategy is not difficult to understand at all," said Poulos. "Almost anyone can implement it. And you don't need to embrace some sort of complicated process or spend enormous amounts of money. It's really the information that the 'weight loss gurus' don't want you to find out about, because if you did you would become truly free of them and would find it far easier to enjoy lasting success."

At this point, Rob has become concerned that it's only going to get harder to pass the information he is providing on to regular folks who have had trouble losing weight and keeping it off. One of the largest advertising networks around has already stopped advertising to his website, and can't get a clear answer as to why. "I'm just not sure how much harder it's going to be to fight the deep pockets of the diet industry and keep our information online for everyone. For example, we offer information on 4 foods never to eat, which can be found here: http://www.fatburningfurnace.com/blog/4-foods-to-never-eat-if-you-want-to-lose-weight-live-longer. That's not hard to understand -- stay away from eating those foods -- but many in the diet industry tend to make it complicated, reinforcing the idea that you can't do this, at least not without their 'help.' And of course they do enormous amounts of advertising everywhere you look, and a lot of those ad dollars benefit online ad networks directly. So it's not hard to see where they might think of us as a threat to their empires."

In addition to the video, Mr. Poulos also maintains a blog site -- http://www.fatburningfurnace.com/blog -- where interested visitors can find additional weight loss tips, tricks and techniques. "It's sort of a complement to our video presentation," said Poulos. "We try to update the content on the blog site on a regular basis to give our fans additional tips and encouragement that are not on the video or our program. We are encouraging everyone to visit our sites, while they still can find us."

MEDIA CONTACT:

Rob Poulos
Owner/CEO
Zero to Hero Fitness
28339 Beck Rd, Suite F1
Wixom MI 48393
1-(248) 667-8504
1-(248) 667-2577 (Fax)

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SOURCE Zero to Hero Fitness