CLEVELAND, Aug. 16, 2016 /PRNewswire/ -- Fathom is proud to announce the release of the 5th edition of its annual publication, The EDU Standard. This resource provides insights into the latest trends in higher education marketing, with a focus of aligning all aspects of an institution's web presence to attract new enrollments, retain current students, and boost alumni donorship.
Schools today are competing for an increasingly scarce body of potential students. With more avenues for higher education available than ever before, schools are all asking one challenging question: "How do we grow enrollment in an increasingly competitive and technologically diverse collegiate environment?" The 5th Edition of the EDU Standard walks readers through the many options available to institutions today to attract, retain, and develop strong alumni relations with potential students.
With a focus on digital marketing, the standard serves a guide to the "student journey," or how students today decide where to go to school by utilizing a myriad of digital resources in the research process. The Standard outlines how schools can align their marketing strategies with the student journey to create a truly powerful and personalized messaging strategy.
"Colleges and universities are operating in unprecedented times as it relates to funding, technology, and competitive pressures," said Sean Wenger, President of Fathom Education. "Fathom is excited to see the success of this publication in supporting our clients as well as helping transformational enrollment and marketing leaders learn and succeed in these challenging times."
With this publication, you will learn:
- How to use digital marketing to increase enrollments, increase student retention rates, and nurture alumni donorship
- The best methods for developing a consistent digital experience of your school that reflects your institution's goals and values
- The latest trends and benchmarks in higher education marketing and how to incorporate those into your own marketing strategy
- How to develop a long-term personalized messaging strategy that will keep prospective students engaged throughout the entire college selection process
Fathom is a full-service digital marketing agency for transformation minded marketers looking to punch above their weight. With experience in connecting business strategy and strategic marketing solutions, Fathom helps modern marketers to navigate change, calibrate increasingly integrated sales and marketing departments, and restructure to better support their businesses. Fathom is headquartered in Cleveland with offices in Columbus and Chicago. Read more about Fathom here: http://fathomdelivers.com/
Director of Marketing