Featherweight Smartphone, ALCATEL ONE TOUCH IDOL, Now Available In The U.S.

ALCATEL ONE TOUCH broadens smartphone category by delivering impressive style and practical technology at an affordable price with the ONE TOUCH IDOL.

May 30, 2013, 08:00 ET from ALCATEL ONE TOUCH


IRVINE, Calif., May 30, 2013 /PRNewswire/ -- ALCATEL ONE TOUCH, a mobile device brand under TCL Communication, today announced the world's lightest 4.7 inch-display smartphone, the ONE TOUCH IDOL, is now available for purchase in the U.S. at www.alcatelonetouchidol.com for $299. The unlocked device works on most GSM networks and is the first of the IDOL smartphone family to arrive in the U.S. The ONE TOUCH IDOL appeals to consumers who are looking for style, great design and uncomplicated technology.

(Photo:  http://photos.prnewswire.com/prnh/20130530/SF22805)

Currently ranked #7 in worldwide shipments of mobile devices (Gartner 1Q13), ALCATEL ONE TOUCH has become one of the fastest growing OEMs in the world.  Through a continued commitment to its brand promise of well designed, stylish products at affordable prices, with no compromise on quality or customer experience, ALCATEL ONE TOUCH has widened the U.S. smartphone market by providing the next generation of options to consumers and carriers.

"Making the ONE TOUCH IDOL smartphone available in the U.S. is part of the company's objective to deliver innovative design and smart technology to everyone," said Steve Cistulli, Senior Vice President of North America for ALCATEL ONE TOUCH. "Pragmatic shoppers and those looking to make their first smartphone purchase, now have the option to choose a device that has both great looks and has features normally reserved for higher priced smartphones."

The ONE TOUCH IDOL weighs in at a mere 3.88 oz (110 grams) and delivers best-in-class value, reliability and style. The smartphone's durable, scratch-resistant glass, anti-virus software and all-over splash-proof water protection allows it to stand up to everyday wear-and-tear for the long haul.

The ALCATEL ONE TOUCH brand is owned by TCL Communication, an international multicultural company which designs, develops, and markets globally a growing range of mobile and Internet devices. One of the fastest growing of the world's top ten mobile phone manufacturers, TCL Communication makes access to mobile technology simple, designing their products around individual's lifestyles, enabling the end users to do more. TCL Communication is a public company listed on the Hong Kong Stock Exchange (2618.HK) and part of TCL Corporation one of the largest consumer electronics companies in the world.  For more information, please visit www.alcatelonetouch.com.  

The ONE TOUCH IDOL is available for purchase at www.alcatelonetouchidol.com.

To keep up to date with ALCATEL ONE TOUCH North America, like us on Facebook: www.facebook.com/alcatelonetouchusa  or follow us on Twitter: www.twitter.com/alcatel1touch

Media Contacts:  

Virginia Strickland

Ashley Colette
Porter Novelli