Febreze Introduces Air Freshener Innovation To Freshen Noticeably Longer Than Cones

CINCINNATI, Aug. 11 /PRNewswire/ -- Febreze® is announcing its latest product innovation, the all-new Febreze Set & Refresh, designed to freshen noticeably longer than cone air fresheners.  Febreze Set & Refresh has a unique technology that releases scented oils, offering great value by providing odor elimination and long-lasting freshness.

"Consumers are always looking for ways to get continual freshness and rid their homes of lingering odors," said Scott Beal, Febreze Brand Manager. "Febreze's new Set & Refresh provides consumers with a hassle-free for to get up to 30 days of freshness in any area of their home, without plugs and batteries."

As the only product of its kind, the new Febreze Set & Refresh has an innovative technology that slowly releases scented oils and adds continual freshness.  The clean and modern design of Febreze Set & Refresh allows consumers to accent homes with the contemporary style and authentic fragrances that deliver noticeably longer freshness that the leading placement cones.

In support of the new product launch, Febreze is partnering with "Money Saving Meals" host, Sandra Lee.  As the quintessential hostess, Sandra Lee is always looking for simple ways to keep her home fresh for guests, particularly during the summer entertaining season.  Sandra Lee will be featured in a variety of online videos showing entertainers across the country how to plan for unexpected guests in their home.  The videos will be featured on Febreze.com, YouTube (www.youtube.com/user/FebrezeTV), Facebook (www.facebook.com/febreze) and the House Party website (http://houseparty.com/link/86553f64).

"As an entertaining enthusiast, I am constantly looking for ways to keep my home guest-ready," says Sandra Lee.  "With Febreze Set & Refresh, I can set it and forget it because I know my house will be freshened longer and prepared for any friend or family member who makes an unexpected visit."

To get Febreze Set & Refresh in the hands of hostesses across the country, Febreze and Sandra Lee will be working with House Party Inc. and women across the country to host 6,000 summer entertaining parties on June 26.  All party hostesses and guests will have an exclusive opportunity to try out the new Febreze Set & Refresh before it hits store shelves.  

Febreze Set & Refresh is available in Linen & Sky, Spring & Renewal, Meadows & Rain, Hawaiian Aloha, Thai Dragon Fruit and Apple Spice & Delight scents.  The new product and the entire Febreze product line are available at grocery and mass retailers nationwide.  For more information on the Febreze family of products, please visit www.febreze.com or follow Febreze on Twitter @Febreze_Fresh.

About Procter & Gamble [NYSE: PG]

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

SOURCE Febreze