Federated Sample Launches Fulcrum As Independent Division

NEW ORLEANS, Sept. 30, 2014 /PRNewswire/ -- Federated Sample delivers programmatic sampling solutions in the $60B global market research sector, improving research and fielding ROI for survey data collection. Developed over the past 5 years, Fulcrum has become the largest DSP (Demand-Side Platform) and exchange for the buying and selling of sample; offering a SaaS based end-to-end automated solution supporting custom surveys, tracking, and consumer data collection. Volumes on Fulcrum have doubled every year since inception. In 2014, over 200 active buyers and sellers will transact over $40 million in over 70 countries.

Patrick Comer, CEO and Founder of Federated Sample, said, "Years ago we recognized the need for enterprise procurement and fielding solutions for companies running surveys. Opening up our platform to third parties has far exceeded expectations. By focusing the Fulcrum team specifically on the technology and operating requirements of those clients, we can continue to drive efficiency, delivery, and financial ROI."

Industry veteran Michael McCrary is leading Fulcrum as President. "Michael has the passion, vision, and drive to continue the growth of the platform. He was our first Fulcrum client and has led the adoption efforts of the largest research firms and sample companies over the last few years," commented Comer.

Andy Ellis will lead Federated Sample as President. Comer added, "Programmatic is the future (now) of sampling, and our vision is to provide clients with solutions that fit their sampling objectives. As many firms are making the transition from manual to automated delivery, our job is to support this change. Few have the experience and knowledge that Andy has in this space."

About Federated Sample
Federated Sample, the only programmatic sampling network, is proud to be a New Orleans based company leading the technology revolution at home and in the market research industry.  For more information about Federated Sample, please visit federatedsample.com.

About Fulcrum
Relentless in the pursuit to help customers increase operating margins, Fulcrum pioneered the industry's first open sample operating system. The goal is simple - increase automation and provide greater transparency to help both buyers and sellers make more informed and effective business decisions. To learn more about Fulcrum, visit www.fulcrumexchange.com.

SOURCE Federated Sample