Feedback Ferret Launches New Generation Voice of Customer Solution

CHICAGO, June 24, 2013 /PRNewswire/ -- Feedback Ferret has just launched its next generation text analytics engine which has been re-architected to provide an altogether more sophisticated and powerful solution for analysis of Voice of Customer feedback comments.

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Although the Feedback Ferret engine has always been at the cutting edge of text analysis technology, this latest platform enables even higher levels of accuracy than before, linked to improved reporting of feedback and management of 'closed loop' actions.

Piers Alington, Managing Director of Feedback Ferret explained the importance of practicing what you preach. "We spend our lives telling companies how important it is to listen to their customers. So naturally we always do the same. We heard what our clients were saying and, as a result, have improved the flexibility and sophistication of our reporting platform."

The Feedback Ferret Analysis Dashboards can now be more easily tailored to people across the business, from senior management and head office departments, right down to local levels. Specific views can be configured for each individual user, which means they will only see information applicable to them. In addition, the usability and speed of the reports have also been improved.

Using highly scalable Amazon Cloud technology, Feedback Ferret provides extremely fast processing and dashboard response times, even across very large data sets. 

Filter settings on the dashboards have also been enhanced - particularly on additional data such as transaction details, customer profiles, and survey attributes - making it easier for clients to discover the insight from their customer feedback to drive real improvements to customer experience. 

Identifying the key themes and topics from customer feedback that drive purchase behaviour is critical. This enables a business to prioritise what actions need to be taken to deliver maximum return on investment.

The web based 'Response Centre' module from Feedback Ferret uses intelligent routing of customer feedback comments, based on the topics and sentiment from the text, to allow anyone in the business to close the loop with customers. Recent research has proved that taking rapid action to resolve customer issues has a huge impact on satisfaction and re-purchase levels. Feedback Ferret's Response Centre enables real time action to be taken and for these actions to be monitored by management across the business.

Piers went on: "We have demonstrated the latest platform to all our current clients and are installing upgrades over the coming weeks to ensure they all benefit from the new and exciting developments. We are proud to have what we believe is the most accurate and most user-friendly text analysis solution in the market place today, delivering significant payback on their Voice of Customer investments."

If you would like to see for yourself what this next generation solution can do for your business, please contact us on 44 1628 681088 or visit www.feedbackferret.com.

For more information visit http://www.feedbackferret.com or call Piers Alington, Managing Director at Feedback Ferret on +44 (0) 1628 681 088.

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SOURCE Feedback Ferret Ltd.