Feed.fm Powers Lockn' Music Festival Mobile App; User Time Is 4x Average

SAN FRANCISCO, Sept. 12, 2014 /PRNewswire/ -- Technology and no-hassle licensing from connected music service Feed.fm powered music on the must-have app for the recent Lockn' Music Festival outside Charlottesville, VA, delivering a concert-based, brand-informed soundtrack that helped keep users in the app an impressive 20 minutes on average.

That's four times the average app usage time a leading mobile marketing firm found in a recent study.

The Feed-driven radio player embedded in the connected concertgoers' guide streamed music from all the artists who performed at the Sept. 4-7 festival. The offering came via a collaboration between Feed and app developer CrowdTorch, along with festival sponsor Starr Hill Brewery, a Feed.fm customer.

"We are super-bullish on mobile for Feed.fm because every smartphone out there is essentially a music player – with our service, our clients can reach their customers anytime, any place," said Jeff Yasuda, Feed.fm's CEO and founder. "The best brands know the power of music to drive marketing and boost sales. Streaming music within an app like this one encourages users to open the app more often, use it longer and share it with friends."

Music is the most-consumed content type on mobile devices and app usage has far outpaced traditional or desktop usage, Yasuda noted. Feed.fm's service is a one-step solution for businesses seeking a hassle-free way to add popular music to their online offering, enhancing the customer experience and driving sales. For pennies a day, Feed.fm handles all legal and licensing issues and provides tools to easily measure ROI. Feed customers are seeing average session times quadruple and user retention rise by 80 percent.

Starr Hill enlisted Feed.fm earlier this year to create a branded online music offering that connects with devotees of the award-winning craft brewer.

"We've seen how successful Feed.fm's service can be for us, in terms of helping us connect with our customers and build brand loyalty," said Duke Fox, Starr Hill's Vice President of Sales. "Adding 'Starr Hill Radio' to the Lockn' festival app is great for concertgoers, but it's also great for us."

As with desktop applications, integration of the Feed.fm player into mobile apps involves minimal code and instantly provides fully-licensed access to Feed's own library of over 1 million tracks, or to any tracks the client desires.

"From a development standpoint, adding the Feed.fm player was easy, and it's fully customizable," said Todd Rogers, Vice President of Mobile Technology at CrowdTorch, a subsidiary of Cvent, the event management and marketing firm. "What makes this a perfect match for our offering is the level of engagement we can achieve for our clients via the impact it has on the user. Our expectation is that users will be constantly in the app and so more likely to engage in our other features."

About Feed.fm
San Francisco-based Feed.fm is an online music licensing service for business and commerce. We provide clients with a cost-effective, hassle-free way to add popular music to websites, online games and other connected offerings. Music drives client customer engagement, retention and revenue. Customers choose from thousands of expertly curated stations or create their own to find the music that perfectly fits their brand. Founded in 2013, Feed.fm is part of Feed Media Inc. For more information, including a list of clients, see feed.fm.

About Starr Hill Brewery
Starr Hill Brewery was founded in 1999 by Mark Thompson and Kristin Dolan in Charlottesville, Virginia. Starr Hill is one of the most award-winning craft breweries on the East Coast, having won 21 medals from Great American Beer Festival, World Beer Cup and Great British Beer Festival since its founding. The beer is distributed in nine states, including Virginia, Delaware, Georgia, Maryland, New Jersey, North Carolina, Pennsylvania, Tennessee, and Washington D.C.

About CrowdTorch
CrowdTorch, a wholly-owned subsidiary of Cvent (NYSE: CVT), develops, markets, sells and supports Cvent's consumer event management solutions. The CrowdTorch Audience Management Platform comprises a suite of feature-rich tools, including white-labeled ticketing, mobile, website, social, engagement and fan insights. The platform is designed to help venues, promoters, artists and event organizers in a variety of industries and sizes engage fans, drive revenue and generate valuable insights to better market to their crowd.

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SOURCE Feed.fm