Feeding America Honored with Three Cause Marketing Halo Awards

Jun 10, 2010, 14:26 ET from Feeding America

Awards Include the Golden Halo for Non-Profits, the Gold Award for Best Social Service or Education Campaign, and the Gold Award for Best Event Marketing Campaign

CHICAGO, June 10 /PRNewswire-USNewswire/ -- Feeding America, the nation's largest domestic hunger-relief charity, is pleased to announce that they were recently honored with three Cause Marketing Halo Awards at the eighth annual Cause Marketing Forum conference held in New York.  

Feeding America won the "Golden Halo Award," the highest honor for companies and organizations that give back to the community through creative and effective cause marketing campaigns.  The organization also received the Gold Award, along with General Mills, The Biggest Loser, and Subway for "Best Social Services or Educational Campaign" for  the "Pound for Pound Challenge;" and the Gold Award, along with The Cheesecake Factory, for "Best Event Marketing Campaign" for Drive Out Hunger. 

"We are pleased to be recognized by the Cause Marketing Forum for these important campaigns.  We would not have been able to carry out these highly-effective campaigns without our partners, including General Mills, The Biggest Loser, The Cheesecake Factory, and Subway," said Vicki Escarra, president and CEO of Feeding America.  "Millions of American families were fed as a direct result of these campaigns and that is a testament to the power of our partnerships."  

"The Cause Marketing Halo Awards recognizes how corporate and non-profit fusion can bring a seamless approach to positive, impactful social change," said David Hessekiel, president of Cause Marketing Forum.  "This year the standard in many of the award categories was particularly high making it a tough job for all our judges. We congratulate Feeding America and their corporate partners for their creative and thoughtful campaigns."

The United States Department of Agriculture (USDA) Economic Research Service recently reported staggering increases in domestic food insecurity. More than 49 million Americans currently are struggling with hunger, including nearly 17 million children. This is an increase of 36 percent over the year before.

In its recent research study, Hunger in America 2010, Feeding America found that more than one in three Feeding America network client households are experiencing very low food security — or hunger — a 54 percent increase in the number of households compared to four years ago.

For more information about Feeding America, please visit: www.feedingamerica.org

About Feeding America

Feeding America provides low-income individuals and families with the fuel to survive and even thrive. As the nation's leading domestic hunger-relief charity, our network members supply food to more than 37 million Americans each year, including 14 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks support 61,000 agencies that address hunger in all of its forms. For more information on how you can fight hunger in your community and across the country, visit http://www.feedingamerica.org. Find us on Facebook at facebook.com/FeedingAmerica or follow our news on Twitter at twitter.com/FeedingAmerica.

SOURCE Feeding America