Feeva Selected to Join Microsoft(R) BizSpark(TM) One Program

SAN FRANCISCO, Feb. 23 /PRNewswire/ -- Feeva Technology Inc., today announced that it has been selected to join the Microsoft BizSpark One Program.

In November 2008, Microsoft BizSpark was launched as a global program offering software, support and visibility to early stage startups. Microsoft BizSpark One is the latest expansion of the BizSpark program.

This unique invitation-only program is designed to accelerate the growth of selected high potential startups through a one-to-one relationship with Microsoft and a global community of advisors, investors, and peers.

Microsoft and Feeva will collaborate in scaling Feeva's market leading solution globally, utilizing Microsoft's technology and platform expertise such as Microsoft Windows Azure. "Feeva is looking forward to participating in the BizSpark One community of top-tier start-ups," according to Jaz Banga, Chief Technology Officer and co-founder of Feeva.

Feeva's real-time market segmentation service delivers audience intelligence to enable brand and local advertisers to accurately deliver relevant marketing campaigns to their intended audiences. Broadband and mobile service providers benefit through new revenue streams, while consumers benefit from greater control of their privacy on the Internet, with no risk of their information or Web behavior being tracked or monitored. 

The Microsoft BizSpark One program will help assure Feeva's content and advertising customers that our solution is based on the best in class technology platforms, and provide our service provider partners the reliability and performance that they expect from Feeva. "Scale and performance combined with data security and reliability are critical success factors for our customer and partners," said Nitin J. Shah, Chief Executive Officer of Feeva.

Microsoft is committed to serving as a valuable technology and business partner for emerging startups and their investors. BizSpark One pairs each startup with a dedicated relationship manager at Microsoft who works with the startup to identify its unique opportunities and build a tailored plan to promote the startup's visibility, expand its network of investors and mentors, expose it to business opportunities, and develop cutting edge applications.

"The BizSpark One program is made up of some of the most innovative startups in the industry," noted Matthew Clark, senior director for Strategic and Emerging Business Development at Microsoft Corp. "We are very impressed with Feeva's leadership in the advertising space and look forward to working with them more closely to help bring their innovative ideas to market."

About Feeva Technology Inc.

Feeva's Real-Time Market Segmentation™ service is the first purpose-built distribution platform for marketing data and metrics on the Internet. Feeva's audience intelligence provides an unprecedented level of accuracy and reliability using an open scalable architecture to improve the delivery of advertising and content on the Internet. Feeva has licensed its Feeva MediaEnabler™ technology to network equipment providers who supply Internet products to broadband and mobile service providers. For more information, visit http://www.feeva.com/.

All product and company names herein may be trademarks of their registered owners.

SOURCE Feeva Technology Inc.