Feminine hygiene wash market size to grow by USD 121.55 million between 2022 and 2027; Offline segment to account for maximum growth - Technavio

NEW YORK, March 30, 2023 /PRNewswire/ -- The feminine hygiene wash market is estimated to grow by USD 121.55 million during 2022-2027. Moreover, the growth momentum will accelerate at a CAGR of 5.26% during the forecast period. The market is segmented by distribution channel (offline and online), end-user (female teenagers and female adults), and geography (APAC, North America, Europe, South America, and Middle East and Africa). To understand more about the professional skincare market, request a sample report

The offline segment will account for a significant share of the market growth during the forecast period. In offline stores, consumers can get accurate and reliable information. Larger retailers offer easy navigation with section signage and kiosks to help consumers find products. Such factors will increase the growth of the segment during the forecast period. 

The market is driven by the advertising and promotion of feminine hygiene wash products. Products such as feminine hygiene cleansers help maintain a healthy vaginal pH. However, due to the lack of awareness about feminine hygiene wash products, manufacturers must rely heavily on advertising and promotional strategies. Such awareness increases brand visibility and leads to higher sales. Also, innovative product launches and advertisements attract women, especially those from the younger generation, to purchase feminine hygiene products, which is expected to boost the growth of the market during the forecast period.

Feminine Hygiene Wash Market Insights -

• Vendors: 15+, Including Albaad Deutschland GmbH, Be Bodywise, Corman SpA, COTTON HIGH TECH SL, Daio Paper Corp., Diva International Inc., Edgewell Personal Care Co., Essity Aktiebolag, First Quality Enterprises Inc., Hengan International Group Co. Ltd., Johnson and Johnson, Kao Corp., Kimberly Clark Corp., Maxim Hygiene Products Inc., Ontex BV, The Procter and Gamble Co., Unicharm Corp., Nature Abani Biotic Pvt. Ltd., The Honest Co. Inc., Torunskie Zaklady Materialow Opatrunkowych, among others
• Coverage: Parent market analysis; key drivers, major trends, and challenges; customer and vendor landscape; vendor product insights and recent developments; key vendors; and market positioning of vendors

Global Feminine hygiene wash market - Vendor Insights

The global feminine hygiene wash market is a highly competitive market, with the presence of international and regional players. Vendors are competing on various factors such as price, availability, brand, and variety. The demand for feminine hygiene wash products is expected to be high in emerging markets, especially in APAC countries such as India and China, due to an increase in awareness about hygiene. Such factors will increase the market growth during the forecast period. Some of the key vendors covered in the report include:

• Albaad Deutschland GmbH - The company offers pH tampons, wipes, pads, and maternity wipes.
• Be Bodywise: The company offers products such as pH-balancing intimate wash, clotrimazole intimate powder, intimate care serum, anti-rash, and chafing gel.
• Corman SpA: The company offers feminine hygiene products under the brand names Linfagel, Florgel, Unyque, Cistiset, and Lady presteril.
• COTTON HIGH TECH SL: The company offers feminine hygiene products such as sanitary pads, pantyliners, tampons, pleats, and other related products.

Global Feminine Hygiene Wash Market – Market Dynamics

Major Trends - 

• Rapid growth of e-commerce 
• Rising popularity of organic products
• Increasing brand loyalty

The growing popularity of e-commerce is making it easier for customers to browse and purchase from a wide range of feminine hygiene products, including feminine hygiene wash products that are available online. The ability to market and sell these products online has opened new avenues for vendors to expand their business in terms of product availability and accessibility. Moreover, the rapid penetration of the Internet will enable vendors to offer a broad range of feminine hygiene products, including feminine hygiene wash, and create a wider customer base for their products. Such factors will increase the market growth during the forecast period.

Key challenges - 

• Negative consequences of feminine washes and presence of colorants
• Availability of counterfeit products
• Cultural barriers

Most feminine hygiene cleansers contain chemicals such as phthalates and parabens, which typically cause an imbalance in the natural pH levels within the vagina, which can also lead to hormonal imbalances. Additionally, synthetic colors used in feminine hygiene products can cause irritation and increase the risk of infection. However, market suppliers should prevent such side effects by formulating healthier feminine hygiene products, such as feminine hygiene cleansers, to ensure that they grow significantly. Such factors are expected to hinder the growth of the market during the forecast period. 

Drivers, trends, and challenges have an impact on market dynamics, which can impact
businesses. Find more insights in a sample report!

The feminine hygiene wash market report provides critical information and factual data, with a qualitative and quantitative study of the market based on market drivers and limitations as well as future prospects.

Why Buy?

• Add credibility to strategy
• Analyzes competitor's offerings 
• Get a holistic view of the market

Grow your profit margin with Technavio- Buy the Report

What are the key data covered in this Feminine Hygiene Wash Market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the feminine hygiene wash market between 2023 and 2027
• Precise estimation of the feminine hygiene wash market size and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the feminine hygiene wash market across APAC, North America, Europe, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of feminine hygiene wash market vendors

Gain instant access to 17,000+ market research reports. 

Technavio's SUBSCRIPTION platform

Related Reports: 

• The feminine douching products market is estimated to grow at a CAGR of 3.21% between 2022 and 2027. The size of the market is forecast to increase by USD 48.4 million. The increased awareness about feminine hygiene is notably driving the market growth, although factors such as side effects of artificial colorants and fragrances in feminine douching products may impede the market growth.
• The intimate wash market size is expected to increase by USD 174.38 million from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 6.44%. The changing consumer perception about feminine hygiene products is notably driving the intimate wash market growth, although factors such as the presence of colorants may impede the market growth.

Browse through Technavio's Consumer Staples Market Reports

Table of contents:

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 06: Executive Summary – Chart on Market Segmentation by End-user
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global feminine hygiene wash market 2017 - 2021 
• Exhibit 18: Historic Market Size – Data Table on Global feminine hygiene wash market 2017 - 2021 ($ million)

• 4.2 Distribution Channel Segment Analysis 2017 - 2021 
• Exhibit 19: Historic Market Size – Distribution Channel Segment 2017 - 2021 ($ million)

• 4.3 End-User Segment Analysis 2017 - 2021 
• Exhibit 20: Historic Market Size – End-User Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Distribution Channel

• 6.1 Market segments
• Exhibit 30: Chart on Distribution Channel - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Distribution Channel - Market share 2022-2027 (%)

• 6.2 Comparison by Distribution Channel 
• Exhibit 32: Chart on Comparison by Distribution Channel
• Exhibit 33: Data Table on Comparison by Distribution Channel

• 6.3 Offline - Market size and forecast 2022-2027 
• Exhibit 34: Chart on Offline - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Offline - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Offline - Year-over-year growth 2022-2027 (%)

• 6.4 Online - Market size and forecast 2022-2027 
• Exhibit 38: Chart on Online - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Online - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Online - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Online - Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Distribution Channel 
• Exhibit 42: Market opportunity by Distribution Channel ($ million)

7 Market Segmentation by End-user

• 7.1 Market segments
• Exhibit 43: Chart on End-user - Market share 2022-2027 (%)
• Exhibit 44: Data Table on End-user - Market share 2022-2027 (%)

• 7.2 Comparison by End-user 
• Exhibit 45: Chart on Comparison by End-user
• Exhibit 46: Data Table on Comparison by End-user

• 7.3 Female teenagers - Market size and forecast 2022-2027 
• Exhibit 47: Chart on Female teenagers - Market size and forecast 2022-2027 ($ million)
• Exhibit 48: Data Table on Female teenagers - Market size and forecast 2022-2027 ($ million)
• Exhibit 49: Chart on Female teenagers - Year-over-year growth 2022-2027 (%)
• Exhibit 50: Data Table on Female teenagers - Year-over-year growth 2022-2027 (%)

• 7.4 Female adults - Market size and forecast 2022-2027 
• Exhibit 51: Chart on Female adults - Market size and forecast 2022-2027 ($ million)
• Exhibit 52: Data Table on Female adults - Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Chart on Female adults - Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on Female adults - Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by End-user 
• Exhibit 55: Market opportunity by End-user ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 56: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 57: Chart on Market share by geography 2022-2027 (%)
• Exhibit 58: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 59: Chart on Geographic comparison
• Exhibit 60: Data Table on Geographic comparison

• 9.3 APAC - Market size and forecast 2022-2027 
• Exhibit 61: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 62: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 63: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 64: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.4 North America - Market size and forecast 2022-2027 
• Exhibit 65: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 66: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 67: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 68: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.5 Europe - Market size and forecast 2022-2027 
• Exhibit 69: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 70: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 71: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 72: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027 
• Exhibit 73: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 74: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 75: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 77: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 78: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 79: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027 
• Exhibit 81: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 82: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 83: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 China - Market size and forecast 2022-2027 
• Exhibit 85: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 86: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 87: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.10 Japan - Market size and forecast 2022-2027 
• Exhibit 89: Chart on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 90: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 91: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on Japan - Year-over-year growth 2022-2027 (%)

• 9.11 Germany - Market size and forecast 2022-2027 
• Exhibit 93: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 94: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 95: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.12 UK - Market size and forecast 2022-2027 
• Exhibit 97: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 98: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 99: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 101: Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 102: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape
• Exhibit 103: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption
• Exhibit 104: Overview on factors of disruption

• 11.4 Industry risks
• Exhibit 105: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 106: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 107: Matrix on vendor position and classification

• 12.3 Albaad Deutschland GmbH 
• Exhibit 108: Albaad Deutschland GmbH - Overview
• Exhibit 109: Albaad Deutschland GmbH - Product / Service
• Exhibit 110: Albaad Deutschland GmbH - Key offerings

• 12.4 Be Bodywise
• Exhibit 111: Be Bodywise - Overview
• Exhibit 112: Be Bodywise - Product / Service
• Exhibit 113: Be Bodywise - Key offerings

• 12.5 Corman SpA
• Exhibit 114: Corman SpA - Overview
• Exhibit 115: Corman SpA - Product / Service
• Exhibit 116: Corman SpA - Key offerings

• 12.6 COTTON HIGH TECH SL
• Exhibit 117: COTTON HIGH TECH SL - Overview
• Exhibit 118: COTTON HIGH TECH SL - Product / Service
• Exhibit 119: COTTON HIGH TECH SL - Key offerings

• 12.7 Daio Paper Corp.
• Exhibit 120: Daio Paper Corp. - Overview
• Exhibit 121: Daio Paper Corp. - Product / Service
• Exhibit 122: Daio Paper Corp. - Key offerings

• 12.8 Diva International Inc. 
• Exhibit 123: Diva International Inc. - Overview
• Exhibit 124: Diva International Inc. - Product / Service
• Exhibit 125: Diva International Inc. - Key offerings

• 12.9 Edgewell Personal Care Co. 
• Exhibit 126: Edgewell Personal Care Co. - Overview
• Exhibit 127: Edgewell Personal Care Co. - Business segments
• Exhibit 128: Edgewell Personal Care Co. - Key news
• Exhibit 129: Edgewell Personal Care Co. - Key offerings
• Exhibit 130: Edgewell Personal Care Co. - Segment focus

• 12.10 Essity Aktiebolag
• Exhibit 131: Essity Aktiebolag - Overview
• Exhibit 132: Essity Aktiebolag - Business segments
• Exhibit 133: Essity Aktiebolag - Key news
• Exhibit 134: Essity Aktiebolag - Key offerings
• Exhibit 135: Essity Aktiebolag - Segment focus

• 12.11 First Quality Enterprises Inc. 
• Exhibit 136: First Quality Enterprises Inc. - Overview
• Exhibit 137: First Quality Enterprises Inc. - Product / Service
• Exhibit 138: First Quality Enterprises Inc. - Key offerings

• 12.12 Hengan International Group Co. Ltd. 
• Exhibit 139: Hengan International Group Co. Ltd. - Overview
• Exhibit 140: Hengan International Group Co. Ltd. - Business segments
• Exhibit 141: Hengan International Group Co. Ltd. - Key offerings
• Exhibit 142: Hengan International Group Co. Ltd. - Segment focus

• 12.13 Kao Corp.
• Exhibit 143: Kao Corp. - Overview
• Exhibit 144: Kao Corp. - Business segments
• Exhibit 145: Kao Corp. - Key offerings
• Exhibit 146: Kao Corp. - Segment focus

• 12.14 Kimberly Clark Corp.
• Exhibit 147: Kimberly Clark Corp. - Overview
• Exhibit 148: Kimberly Clark Corp. - Business segments
• Exhibit 149: Kimberly Clark Corp. - Key news
• Exhibit 150: Kimberly Clark Corp. - Key offerings
• Exhibit 151: Kimberly Clark Corp. - Segment focus

• 12.15 Maxim Hygiene Products Inc. 
• Exhibit 152: Maxim Hygiene Products Inc. - Overview
• Exhibit 153: Maxim Hygiene Products Inc. - Product / Service
• Exhibit 154: Maxim Hygiene Products Inc. - Key offerings

• 12.16 Ontex BV
• Exhibit 155: Ontex BV - Overview
• Exhibit 156: Ontex BV - Product / Service
• Exhibit 157: Ontex BV - Key news
• Exhibit 158: Ontex BV - Key offerings

• 12.17 The Procter and Gamble Co. 
• Exhibit 159: The Procter and Gamble Co. - Overview
• Exhibit 160: The Procter and Gamble Co. - Business segments
• Exhibit 161: The Procter and Gamble Co. - Key news
• Exhibit 162: The Procter and Gamble Co. - Key offerings
• Exhibit 163: The Procter and Gamble Co. - Segment focus

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 164: Inclusions checklist
• Exhibit 165: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 166: Currency conversion rates for US$

• 13.4 Research methodology
• Exhibit 167: Research methodology
• Exhibit 168: Validation techniques employed for market sizing
• Exhibit 169: Information sources

• 13.5 List of abbreviations 
• Exhibit 170: List of abbreviations

About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contact
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: [email protected]
Website: www.technavio.com/

SOURCE Technavio