Femmenessence Launches National Education Effort With Physicians To Evolve The Conversation On Menopause
Market-Leading Menopause Brand Provides Expert Resources to Educate an Expanded Audience, Help Women Know their Options to Manage Menopause Symptoms
SAN FRANCISCO, Oct. 15, 2015 /PRNewswire/ -- Sunday, October 18, is World Menopause Day, which recognizes the significant long term health impacts of menopause on women worldwide. Within the next five years, there will be nearly 60 million peri- and post-menopausal women in the United States1 – approximately 18% of the population. Yet, there continues to be a void in education and understanding about a condition that can last for years of a woman's life. Natural Health International, makers of Femmenessence®, today announced that it is working with a team of physicians to launch a national education campaign and support program to evolve the conversation on menopause.
"Though we have made some progress on how we perceive these two key stages of a woman's life, we still have to get the menopause conversation beyond jokes about hot flashes and mood swings," said James Frame, CEO of Natural Health International. "We've heard from many women that there is still confusion and misperception about what is actually happening in their body during peri- and post-menopause. That fundamental understanding empowers women to make health choices to address the root cause, not just symptoms. Our effort will work to address the very real questions about this life event and to provide resources and support for women, their families and communities to better understand and talk about menopause."
"Our goal is to foster more knowledge, a more mature conversation and true support for women experiencing menopausal symptoms and beyond," said Frame.
To drive the campaign, Femmenessence is partnering with a team of medical professionals to promote an information exchange about important menopause topics. Experts in gynecology, integrative medicine, natural health and nutrition will answer questions and allow women to sign up to their support program on the new Femmenessence website (www.femmenessence.com). Their team will also be available on the brand's social media channels. According to Frame, the campaign will also extend to news media nationally and will include local events around the U.S. over the next several months.
"Menopause has a major impact on a woman's physical, mental and emotional wellbeing. Symptoms – including sleep problems, heart racing, loss of bone density and mood swings – can be disruptive and even life-changing," said Dr. Kathryn Landherr, an OB-GYN who is participating in the education campaign. "As a doctor, I hear patients express their frustration through comments like 'why do I feel like I'm falling apart?' and 'I'm miserable.' This campaign is a genuine effort to answer their questions and to empower women to make informed choices on how to manage those symptoms and long term support their foundational health for quality of life for the rest of their lives."
"Our patients often say that their frustration can be compounded by families or coworkers who don't understand how uncomfortable and disruptive menopause symptoms can be," added Dr. Landherr. "Experiencing a hot flash accompanied by sweating, flushing, nausea or chills certainly can make it challenging to run a business meeting or host a family event. It can be unsettling, and patients often describe a feeling of helplessness."
Menopause has a profound effect on millions of women:
- Up to 75% of women experience menopausal symptoms including hot flashes2 – and new studies show that hot flashes continue on average for five years, with one-third of women still experiencing them ten years after menopause3.
- Researchers found that the earlier hot flashes started, the longer they were likely to continue. Among women who got hot flashes before they stopped menstruating, the hot flashes were likely to continue for years after menopause.4
- In a recent study, Black and Hispanic women experience hot flashes for significantly longer periods that White or Asian women.4
- Women also struggle with interrupted sleep, mood swings, lack of sexual desire and other life-disrupting symptoms. A survey by the Endocrine Society found that 69% of menopausal women said their symptoms have a negative effect on their lives5.
- Nearly half of working women say that managing their menopausal symptoms is difficult on the job6, citing hot flashes and other symptoms that are often miserable and noticeable to others.
- Menopause has a significant effect on bone and heart health.7
"Natural Health International aims to provide relief to women who are struggling with the hormone imbalance – the fundamental cause of menopausal symptoms – and to support heart and bone health post-menopause," said Frame. "It's important to us to do so not just through our Femmenessence products, but by making it easier for women to find answers, empowering them to make the right choices for their individual health and supporting them through that process."
Frame said the national education campaign launches this month and is expected to expand nationally over the next year.
About Femmenessence
Femmenessence is a natural supplement that is the only natural product to demonstrate statistically significant effects on hormone levels in peri- and post-menopausal women. However Femmenessence does not introduce any hormones into the body, instead its novel mode of action supports the body's own hormone production. In clinical studies of Femmenessence, more than 8 in 10 women experienced reduction of menopausal symptoms, reporting reduction of hot flashes and night sweats, support of libido, elevation of mood, reduced vaginal dryness and increase in energy levels.7 Femmenessence support of hormone production also had positive effects on heart health, bone health and mental health.
Femmenessence has three products to meet women's needs: Femmenessence MacaPause® for hormone balance at 50, 60, 70 and beyond to support heart, bone and mental health; Femmenessence MacaLife® for women experiencing peri-menopausal symptoms; and Femmenessence MacaHarmony® for hormone balance, menstrual and reproductive health.
About Natural Health International
Natural Health International is a vertically integrated, global, natural products company. NHI manufactures high end clinically proven nutraceuticals and functional foods as well as develops and provides cutting edge healthcare technology for specific health conditions. More information about National Health International is available at www.naturalhi.com.
- http://time.com/3763552/hillary-clinton-age-president/
- http://www.hopkinsmedicine.org/healthlibrary/conditions/gynecological_health/introduction_to_menopause_85,P01535/
- http://journals.lww.com/menopausejournal/Citation/2014/09000/Risk_of_long_term_hot_flashes_after_natural.5.aspx
- http://www.nytimes.com/2015/02/17/health/hot-flashes-can-linger-as-long-as-14-years-study-finds.html
- http://www.medscape.com/viewarticle/763380
- http://www.wmmsurveys.com/Pfizer_Menopause_Report.pdf
- https://www.nia.nih.gov/health/publication/menopause-time-change/postmenopausal-health-concerns
- http://www.naturalhi.com/downloads/WhitePaper_MacaGO.pdf
SOURCE Natural Health International
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