AKRON, Ohio, April 23, 2013 /PRNewswire/ -- Fender Musical Instruments Corporation has forged a new relationship with Knotice to better connect with its prospects and customers across a variety of digital touchpoints, providing the legendary brand with data management technology and integrated cross-channel messaging.
As marketing channels continue to blur in the minds of consumers, marketers need to revamp their data management practices to provide coordinated brand experiences that span digital channels and device types. By partnering with Knotice, Fender will be able to seamlessly unite its campaign data and customer information within the Knotice data-management platform, which will allow them to inform highly tailored content across email, mobile, display, SMS and on Fender's website. This solution will also inform actionable analytics for deeper insights using one dataset.
This shift toward data unification will allow Fender to better reach today's hyper-connected consumers. Not only will the Knotice platform keep track of what's going on with both known customers and anonymous consumers, the technology also has the ability to connect the dots between the devices used and the individual using them. The Knotice Universal Profile Management system auto-links and updates each individual data profile with user activity, which allows Fender to have a complete view of the custom across device types.
"At Fender, we share a passion for music with our customers and fans, and are always looking for ways to enhance that relationship," says Michael Spandau, CIO at Fender. "By partnering with Knotice for data management and integrated marketing, we're now able to connect with our audience on a deeper level for a more personalized experience with the Fender brand across email, mobile, Web and even display. By having that complete view of our customer across channels and device types, we are able to execute our marketing strategies more effectively."
Fender's decision to unite their data, messaging and analytics within the Knotice platform is part of a growing trend. According to recent research by Forrester Consulting, brands that strive for a customer-centric approach continue to face real challenges as their data remains trapped within multiple single-channel platforms, rendering it unusable. For Fender, the move to connect messaging and analytics within the same data environment just made sense.
"As other marketers struggle with data and device challenges, Fender is already out in front, able to understand and serve its customers within a fragmented multi-device universe," says Brian Deagan, CEO and co-founder of Knotice. "As Fender leverages the DMP capabilities of the Knotice platform with this new relationship, not only will they improve the overall brand experience with highly relevant content, they'll now be able to gather information across channels for better insights. Fender is such a legendary brand. Those deep relationships they have with their customers will only get better since they have a more complete view, even across iPhone and iPad devices."
About Fender Musical Instruments Corporation
Fender Musical Instruments Corporation (FMIC) is one of the world's leading musical instrument manufacturers, marketers and distributors, whose portfolio of brands includes Fender®, Squier®, Gretsch®, Jackson®, Takamine®, Guild®, EVH®, Ovation®, Charvel® and Groove Tubes®, among others. For more information, visit http://www.fender.com.
KMCMusicorp, a division of FMIC, is a leading manufacturer and distributor of musical instruments, accessories and stage lighting equipment, whose brands include Gretsch® Drums, Gibraltar® Hardware, Latin Percussion®, Toca® Percussion, Sabian® cymbals and MBT™ Lighting, among others. For more information, visit www.kmcmusicorp.com.
Knotice (pronounced "notice") is a provider of data management, actionable analytics, and digital messaging solutions with offices in Seattle and Akron, Ohio. Our on-demand marketing software and agency services help marketers maximize the ROI of their addressable digital marketing – digital communications that are addressable to an individual. With our proprietary platform, we pioneered the ability to seamlessly unite customer data, analytics and message delivery – all from a single profile-based platform. In addition to technology, Knotice provides a comprehensive offering of marketing services, including strategy and planning, agency-style creative services, custom development, analytics, advanced reporting, and business intelligence. For more information, visit: http://www.knotice.com.