Fenton Lands Major Cleantech Clients

"Innovation Motorcade" of 25 Electric Car Models Set for D.C. April 19th

NEW YORK, April 11, 2011 /PRNewswire/ -- Fenton, the public-interest communications firm, has expanded its historic clean energy work with major new cleantech clients. They include work with the country's largest solar electric manufacturer, a fast-growing solar home energy services company, and a waste-to-fuel company that Fast Company has named one of the "World's 50 Most Innovative Companies."

On April 19th during Earth Week, Fenton will promote a motorcade of 25 vehicles showcasing the latest in electric, hybrid and hydrogen cars that will parade through the nation's capitol. Fenton was instrumental in developing the motorcade concept in partnership with the Electric Drive Transportation Association (www.electricdrive.org). Fenton also helped arrange the participation of the Department of Energy and the White House. U.S. Department of Energy Secretary Steven Chu will kick-off the event.

"We are excited to show consumers and policymakers how many electric drive choices are available and how rapidly innovations are being brought to the market place," said Brian Wynne, the President of EDTA.  

Fenton's current work with cleantech clients include:

• "Montreal-based Enerkem uses its carbon recycling technology to convert trash into clean fuel and green chemicals. As Fast Company noted in its profile of the company, “In the long term, this could be a powerfully positive solution for the 135 million tons of city trash that end up in landfills in the United States each year, from discarded sofas to plastic packaging."
• The firm will be working directly with top executives of solar energy manufacturers SunPower (us.sunpowercorp.com) and Solaria (www.solaria.com), in a project conceived with the nonprofit group Vote Solar (www.votesolar.org). The project will present to policymakers and journalists the rapid cost reductions in the price of solar electricity, which have fallen 40% over the last two years and will fall much further over the next few years, making solar electricity an increasingly competitive, viable economic alternative.
• For San Francisco-based SunRun (www.sunrunhome.com), the nation's leading home solar company, Fenton is developing an integrated advertising, marketing, PR and social media strategy.

Fenton has been an environment, energy and climate leader since its founding in 1982. The firm publicized the first reports of the U.N. Intergovernmental Panel on Climate Change, helped environmental NGOs at the Kyoto Global Warming Summit, and worked with Vice President Al Gore to publicize the issues. Fenton represented the Solar Energy Industries Association as far back as the mid 1980s.

About Fenton

Fenton opened its doors in 1982 to create issue campaigns that serve the public interest. We have been part of some of the defining movements of the past quarter century, from ending apartheid to curbing global warming. Today, Fenton is the largest public interest communications firm in the United States with offices in New York, Los Angeles, San Francisco, and Washington, D.C. We combine decades of expertise with creativity and innovation to accelerate progress on today's most pressing global and national issues. For more information, visit www.fenton.com.

SOURCE Fenton Communications