FFSG Scales Faster with Integrity's Full-stack Platform of Cutting-edge Technology and Resources

Partnership opens doors to more resources through Integrity's full-stack platform of cutting-edge technology to streamline efficiencies and help clients make informed decisions

DALLAS, July 15, 2025 /PRNewswire/ -- Integrity, LLC ("Integrity"), a leading distributor of life and health insurance, and provider of wealth management and retirement planning solutions, today announced it has partnered with Family Financial Solutions Group, Inc. ("FFSG"), an independent marketing agency based near Chicago, Illinois, and led by David Cheatham. Financial details of the partnership were not disclosed.

Known for its culture of excellence and strong mentorship, the FFSG team strives to create meaningful relationships with every client and guide them toward a greater level of stability. The agency offers Medicare products, life insurance, annuities and long-term care solutions. FFSG's hallmark is its in-depth training program, which orients team members toward a growth mindset, while positioning setbacks as opportunities for development and progression. The agency is active in the community through regular support of women's shelters and charitable initiatives. Founder Dave Cheatham also leads a large-scale national youth gathering that empowers the next generation to lead through service and community participation.

"We're always thrilled to welcome leaders like Dave who bring a passion for client-focused service and a deep connection to their agents," said Bryan W. Adams, Co-Founder and CEO of Integrity. "FFSG's dedication to personal integrity and service align perfectly with our mission to make a significant difference in the lives of millions of Americans — and we're excited to collaborate with Dave and his team in building an even brighter future. They bring a deep understanding of the senior market and serve their clients with compassion and care. When paired with Integrity's extensive partner resources, cutting-edge technology and streamlined workflows, FFSG will help ensure even more Americans find the best solutions for their needs."

"I view my agents as partners — I'm invested in their success and want to provide every opportunity for them to grow their business and better serve their clients. I quickly recognized these same values in Integrity, which made this partnership a natural fit," said David Cheatham, President of FFSG. "Integrity will help us remain leaders in the Medicare space while expanding our reach and multiplying our impact. Using the Integrity platform, we can scale faster and help our agents build lasting, successful careers using state-of-the-art technology, extensive marketing resources and supportive back-office capabilities. We've always believed in celebrating our wins as a team, and this partnership marks a significant milestone for FFSG. Integrity is the perfect partner for our journey ahead!" 

FFSG is joined in its commitment to serve by Integrity's vast network of exceptional industry leaders. This prestigious community, bringing experience with the country's leading financial and insurance institutions, shares the goal of innovating the insurance and financial services industries for the benefit of all stakeholders. Collectively, these titans and trailblazers are creating more holistic protection solutions that streamline life, health and wealth planning and optimization for all Americans, while helping consumers plan for the good days ahead.

Partnering with Integrity unlocks access to industry-leading technology and resources, enabling faster scaling and improved agent support. Through the omnichannel Integrity platform, agents can acquire and manage high-quality leads, utilize instantaneous quoting and enrollment features, and more easily oversee plans. Agents can further deepen client relationships through Ask Integrity^® — an AI-powered, voice-activated digital assistant offering key insights to support agents, including in-the-moment prompts and policy lifecycle reminders. All partners benefit from Integrity's continuous innovation, exclusive data and analytics, and strategic leadership guidance.

For more information about FFSG's partnership with Integrity, view a video at www.integrity.com/FFSG.

About Integrity
Integrity, headquartered in Dallas, Texas, is a leading distributor of life and health insurance, and provider of innovative solutions for wealth management and retirement planning. Through its broad partner network of agents and advisors, Integrity helps millions of Americans protect their life, health and wealth with a commitment to meet them wherever they are — in person, over the phone and online. Integrity's proprietary, cutting-edge technology helps expand the insurance and financial planning experience for all stakeholders using an omnichannel approach. In addition, Integrity develops products with carrier partners and markets them compliantly through its nationwide distribution network. Providing best-in-class service to their clients and consumers is at the center of Integrity's holistic approach to life, health and wealth protection. The company and its partners focus on helping families and individuals prepare for the good days ahead, so they can make the most of what life brings. The recipient of nationally ranked business awards, including Newsweek's America's Greatest Workplaces, Inc.'s Power Partner, and Business Intelligence Group's AI Excellence Award, Integrity has also earned impressive employee sentiment awards such as Best Company for Career Growth, Best Company Leadership, Best Company Culture, and Best Company Happiness. For more information, visit www.integrity.com.

About Family Financial Solutions Group, Inc.
Family Financial Solutions Group, Inc. is a dedicated insurance agency primarily focused on Medicare. Since 2008, the St. Charles, Illinois-based agency has specialized in helping agents grow strong, sustainable businesses through comprehensive training, strategic marketing and competitive carrier partnerships. FFSG's service model is centered around three core pillars — Marketing, Training and Contracts — designed to support long-term growth and elevate the client experience. Known for its responsive service and relationship-first approach, FFSG provides tailored solutions to meet the evolving needs of clients and agents.

SOURCE Integrity Marketing Group, LLC