FHI Heat® Launches New UNbrush® Collection Exclusively on TikTok Shop

FHI Heat UNbrush^® included in New Arrivals Surge Campaign

LOS ANGELES, Oct. 2, 2025 /PRNewswire/ -- FHI Heat^®, the renowned professional hair tools and hair care brand known for its commitment to excellence, innovation, and high-performance design, proudly partners with TikTok for their latest launch.

The newest UNbrush^® Collection has launched exclusively on TikTok Shop as part of the platform's New Arrivals Surge Campaign — a curated showcase of the most exciting product launches from leading brands. FHI Heat is honored to be selected by TikTok for this exclusive initiative, a testament to our close, collaborative partnership with the platform.

"Our relationship with TikTok Shop has been incredibly impactful," says Gina Ortega, President of FHI Heat. "We're thrilled to be part of the New Arrivals Surge and to continue bringing exciting, exclusive launches directly to the platform."

Since its viral debut in 2023, the UNbrush^® has remained a top-performing bestseller on TikTok Shop, widely celebrated by creators, consumers, and professionals for its effortless detangling power. The brush's 105 dual-length bristles are designed to gently glide through all hair types without pulling or snagging.

With over 7 billion views and countless rave reviews, UNbrush^® has become a staple in beauty routines across the globe and a go-to for easy, pain-free detangling.

The newest UNbrush^® collection is available now, exclusively on TikTok Shop for $20.

About FHI Heat: With nearly 20 years of experience in the professional hair industry, FHI Heat^® has established itself as a brand synonymous with excellence, precision, and quality. We are committed to creating technologically advanced tools with the power and performance needed for professionals and consumers alike. Each FHI Heat product works to give you faster, smoother, more professional results. Follow FHI Heat on Instagram @FHIHeat and to learn more about the brand, visit www.fhiheat.com.

Contact information:
Sherri Copanzzi
SLC Public Relations
[email protected]

SOURCE FHI Heat