Fibr AI Launches AI-Agents for CRO to Fix the Most Broken Part of MarTech: The Website

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As traditional Conversion Rate Optimization (CRO) agencies fail to scale & websites remain disconnected from Martech, Fibr AI delivers optimization built for today's marketing velocity

NEW YORK, June 3, 2025 /PRNewswire/ -- With the explosion in AI, intent-driven LLM chats, advanced CDPs, and ad-targeting technologies, marketers are pouring budgets into data platforms, campaign targeting, and paid media. Yet the final touchpoint, the website, still treats every visitor the same, wasting hard-earned clicks and acquisition spend.

That's the problem San Francisco-based Fibr AI is solving. Founded by serial entrepreneurs Ankur Goyal and Pritam Roy, the startup has quietly built a full-stack AI-CRO (Conversion and Revenue Optimization) solution to bring real-time personalization and autonomous experimentation directly to enterprise websites, without human intervention.

"Marketers optimize everything (ads, emails, even texts), spending millions on the funnel, except 'The Website'. So when users land, all context is lost," says CEO Ankur Goyal.
"That's not just inefficient, it's lost revenue. At Fibr AI, we are turning websites into adaptive systems that evolve in real-time for every user cohort."

A Better Way to CRO

The issue lies in how websites are treated: as static endpoints, isolated from the broader Martech stack. Traditional CRO is slow, expensive, and people-heavy — reliant on agencies, designers, developers, content teams, and analysts, creating bottlenecks and low testing velocity. Even companies spending over $1M annually may still only run 10–12 A/B tests a year.

Fibr AI replaces that model with always-on automation powered by three core AI agents , personalization, experimentation, and performance, working 24/7 across the site. These agents help brands continuously optimize copy, images, layouts, and flows, with no code or large teams required.

By combining deep integration with AI agents and an optional human-on-demand layer, Fibr AI offers marketers something they've never had before: a self-optimizing website that adapts in real-time to user segments, cohorts, and campaign journeys.

Built for the Modern Marketing Stack

Fibr AI sees its real competitors not in other AI tools, but in outdated CRO agencies and fragmented, people-heavy toolchains and workflows. Most "CRO solutions" today are either costly service models or point-solution softwares that lack the scale or outcomes modern marketing demands.

Fibr AI's platform integrates directly with existing Martech infrastructure, conversion optimization tools (Adobe Target, Optimizely), Analytics (GA4, Adobe Analytics, MixPanel), CDPs (Braze, HighTouch), CRMs (Hubspot), and ad platforms (Google, Meta, LinkedIn);  automating the entire CRO workflow to personalize and test experiences at scale.

Real-World Impact

Early adopters agree. Asian Paints (10th largest coating company) used Fibr AI to dynamically match ad messaging to specific landing pages for every Search Keyword , increasing revenue by 45% with over 1,200 hyper-targeted pages launched in days.

Nixon Medical (a medical apparel and services company) rebuilt and tested their entire site experience in under three months, achieving 4x lead growth, all with under a few hours of weekly team input.

With customers across BFSI, telecom, healthcare and lending already signed, and multiple Fortune 500s in the pipeline or Pilot, Fibr AI is betting that the next frontier in marketing isn't just data-rich. It's Website-Smart.

About Fibr AI

Fibr AI is an enterprise-grade AI Agents platform built for consumer marketers to drive conversions through continuous personalization and experimentation on their websites.

It features 3 always-on core AI-Agents: LIV for real-time personalization and seamless Website <> Martech integration, MAX for continuous experimentation through analytics, insights, and hypothesis generation, and AYA for proactive 24×7 optimization of website performance and vitals.

Fibr AI envisions a future where websites are no longer static endpoints, but living, breathing interfaces that learn, adapt, and evolve just like the rest of the modern marketing stack - closing the post-click gap and unlocking previously untapped growth.

Founded by Ankur Goyal and Pritam Roy, Fibr AI is backed by Accel Partners and others, and is already powering CRO for some of the world's leading enterprises.

Explore more at https://r.fibr.ai/vcvci5

Contact Details

Phone Number: +1 4087759403
Address: 8 The Green. Dover, Delaware 19901, US

SOURCE Fibr AI