Fiera® Arouser for Her™ Expands Sexual Wellness Category within Leading E-Retailers

MOUNTAIN VIEW, Calif., March 30, 2016 /PRNewswire/ -- Sexual health and wellness brand, Fiera® Arouser for Her™ developed by Nuelle, Inc., announces today its retail expansion into Dermstore and Amazon.

Amazon, the largest Internet-based retailer in the United States, and Dermstore, the physician and expert driven skin solutions online beauty retailer, are both well known for their vast selection of cosmetics, skincare and wellness products. Both e-tailers have now expanded their female sexual wellness categories with the launch of Fiera Arouser for Her. The platforms' willingness to take on a product of this nature is a testament to a shift in consumer perception and openness when it comes to female sexuality.

Co-created with women and healthcare professionals to bring back excitement to connect sexually with her partner, Fiera® Arouser for Her™ is the first wearable intimacy enhancer used before a sexual experience that is proven to increase desire and spark physical arousal among women*. Through the partnership with Amazon and Dermstore, Fiera has bridged the gap between sexual wellness and healthy living for the mind and body.   

"This is a huge win for the sexual wellness category, and Fiera is leading the charge," says Nuelle, Inc. President & CEO, Karen Long. "Having both Dermstore and Amazon onboard with a brand like Fiera is just one step of many to help normalize the conversation and get the word out on an issue that is so important for women and their relationships.  We see this partnership as a crucial turning point, where we can reach a new demographic and further empower women to seek information when it comes to their sexual well-being and satisfaction."

Fiera® Arouser for Her™ launches today for $260 at Amazon and Dermstore with expectations to increase its footprint within the sexual wellness category.

About Fiera® Arouser for Her™:

With over 53 million women in the US who have a sexual concern and 85% having a concern about their level of desire and arousal, Fiera arouser was developed to create excitement leading up to sex. Fiera is a small, discreet, fast acting and hands-free product that is designed for "before-play" – the moment you may not be in the mood, but want to be. Fiera uses a combination of suction and gentle stimulation to enhance arousal before sex. Used regularly before a sexual experience, a consumer study has shown that Fiera elicits sexual arousal and leads to increased sexual interest and a more satisfying sexual experience for women.* Created for a woman's body, but with the connection between couples in mind, Fiera may be used by healthy women of all ages who wish to increase their levels of sexual arousal and interest, naturally. Fiera is recommended by sexual health and wellness experts and is proven in both consumer and scientific testing, to help women "get in the mood" for sexual intimacy. For more information about Fiera please visit Fiera.com.

About Dermstore

Dermstore, a subsidiary of Target Corporation, is the leading skin care e-commerce site in the United States with a comprehensive portfolio of prestige and professional products offered to over one million active customers. The Company was founded in 1999 by a board certified dermatologist with the vision of creating a trusted dermatologist-backed online store that carries the finest cosmetic dermatology products.   Dermstore has grown to offer a range of more than 500 skin care, haircare and cosmetic brands. Dermstore features physician-strength formulas, otherwise only available through a doctor's or surgeon's office, exclusive spa care lines, salon-grade brands, as well as difficult to find niche and specialty brands from around the world.

Fiera and Arouser For Her are trademarks of Nuelle, Inc. *Data on file at Nuelle, Inc. Fiera arouser is a sexual enhancement product and is not intended to treat any medical conditions. Results of product may vary from woman to woman.

CONTACT:
Linsey Tilbor, 212-986-7000, [email protected]

SOURCE Nuelle, Inc.