Fighting 100-Degree Heat, Richter7 Employees Take Off Pants at Work, Donate to the Needy

SALT LAKE CITY, July 16 /PRNewswire/ -- Expecting 100-degree heat in Salt Lake City today, Richter7, a Salt Lake City-based advertising and public relations agency, has mandated a "No Pants" policy from July 16 to Aug. 20, 2010, for the third consecutive year, and for the first time, is donating pants to the needy in Utah.

For the five-week period, all employees, from the top brass down to the newest employee, will be encouraged to wear shorts, skirts, capris, lava lavas, sarongs, kilts – anything but long pants – to work until the heat lets up, even in professional meetings with clients. Those wearing long pants will face the "knickerbocker police," who will fine offenders a quarter. In addition, there will be a donation bin at the office all month, and associates are encouraged to donate at least one pair of pants to the cause.

"This is a huge morale boost for everybody," said Tim Brown, Richter7 partner in charge of morale boosting. "Our success in battling the heat seems to spill over into tackling tough client projects. And putting our pants to good use by donating them to our community encourages us to look for creative opportunities and continually make a difference."

Salt Lake City historically registers its hottest days of the year in July and August, with temperatures last year topping 102 degrees. For each day exceeding 100 degrees, Richter7 will hold a "Cool Down" party, providing frozen treats for its 35-person agency.

Having dominated the creative advertising scene for decades, Richter7 is known for its environment of creativity and has been named Utah's "Best of State" advertising agency for seven of the last eight years. Established in 1971, the firm is consistently recognized for effective advertising, public relations, online interactive and design for local, regional and national clients.

SOURCE Richter7