Fiksu Founder & CEO Micah Adler Honored as a Tech Luminary at BBJ & MHT Innovation All-Stars Event

BOSTON, Nov. 14, 2012 /PRNewswire/ -- Fiksu, Inc. (www.fiksu.com), developer of the award-winning Fiksu for Mobile Apps Marketing Platform that combines advanced optimization technology with the world's largest mobile app media inventory, announced today that CEO and founder Micah Adler has been named a 2012 Tech Luminary in the Boston Business Journal and Mass High Tech Innovation All-Stars awards.

This annual honor recognizes Adler's achievements in bringing positive change to the mobile ecosystem and building a sustainable, growing business in the New England area. Adler's rich insight into the mobile app ecosystem helped in developing the Fiksu for Mobile Apps platform, which solves the many challenges mobile app marketers face as they strive to achieve app store discoverability and lock in volumes of loyal users. In addition to building a successful business model, Fiksu was named one of Boston Business Journal's "Best Places to Work" in 2012 and one of Boston Globe's 2012 "Top Places to Work" in Massachusetts as a result of Adler's guidance in creating a progressive and profitable work environment.

"It is a privilege and honor to be recognized among this distinguished group of New England innovators," said Adler. "It's my hope that we as pioneering individuals can continue to stimulate our local economy and provide direction to the promising entrepreneurs in our community."

Adler is one of 30 recipients of the 2012 Innovation All-Stars awards that will be honored at an evening awards celebration and networking reception on Wed., Nov. 14, 2012 at the House of Blues in Boston. In this joint event, Mass High Tech will recognize 15 Tech Luminaries who are driven and influential leaders of New England's innovation economy. The Boston Business Journal will recognize 15 Rising Stars under age 30 in Massachusetts businesses.

"It's a powerful combination of 30 notable and potent players in the local economy," said Chris McIntosh, publisher of the Boston Business Journal and Mass High Tech, "and we hope their success will inspire others to innovate, which is the main driving force of the local economy."

For more information about the event, visit http://www.bizjournals.com/boston/event/63621.

About Fiksu
Fiksu, Inc. helps leading brands optimize their iOS and Android mobile app marketing campaigns and secure large volumes of loyal users. The company's flagship platform, Fiksu® for Mobile Apps spans the entire mobile ecosystem providing the most cost-effective, predictable and intelligent mobile advertising solution, slashing user acquisition costs and ensuring sustained user engagement. Additionally, Fiksu offers FreeMyApps™, an app discovery platform where users are rewarded. Based in Boston, Mass., Fiksu is venture-backed by Qualcomm Ventures and Charles River Ventures. More at www.fiksu.com, @Fiksu and on the Fiksu blog.

About the Boston Business Journal & Mass High Tech
The Boston Business Journal is Greater Boston's leading source of business news, information and events, reaching readers through the weekly print publication, the website www.bostonbusinessjournal.com and four e-mail products. The BBJ also prints the annual Book of Lists — the region's top resource for business decision-makers seeking information about potential clients, suppliers and partners. Mass High Tech, Intelligence for New England's Innovation Economy, specializes in covering the region's incubation of next generation technologies and the people and companies behind our innovation economy. New England's technology and life sciences executives and engineers rely on MHT to track the pulse of local market forces, to identify new trends, detect emerging competition and uncover new opportunities. Visit www.masshightech.com.

SOURCE Fiksu, Inc.