Fiksu Indexes Depict Steady Landscape for Mobile App Downloads and Marketing Costs in March

BOSTON, April 30, 2013 /PRNewswire/ -- Despite a 12 percent year-over-year increase in daily download volumes, mobile app marketing costs remained steady in March, according to new data released today by Fiksu, Inc. (www.fiksu.com), developer of the award-winning Fiksu Mobile App Marketing Platform. Today, Fiksu also announced its platform has recorded its one hundred billionth app user action and driven more than one billion app downloads. This data provides the foundation for Fiksu's analysis into the mobile app marketing landscape and its ability to drive real-time optimization of ad campaigns.

In March, the Fiksu Cost per Loyal User Index increased by five percent, or seven cents, to $1.36, from February's $1.29.

The Fiksu App Store Competitive Index (which measures the average aggregate daily download volume of the top 200 free U.S. iPhone apps) dipped four percent, to 5.02 million daily downloads in March from February's 5.20 million. This represents a 12 percent year-over-year increase from March 2012.

"The 'new normal' continued in March, which was good news for mobile app marketers. Inventory has increased but costs have held steady, reflecting a maturity in the overall quality of apps and their ability to engage users," said Micah Adler, CEO, Fiksu. "Despite the last few steady months, marketers must always be prepared for the ebbs and flows that inevitably happen in the complex app ecosystem." 

The Fiksu Indexes measure monthly fluctuations in competition for rank in the Apple App Store and the cost to acquire loyal users¹, helping mobile app marketers benchmark their performance against industry trends.

For Fiksu's full analysis, visit http://www.fiksu.com/resources/fiksu-indexes#analysis.

Fiksu has accumulated more than 100 billion app actions including launches, registrations, and in-app purchases, as well as massive amounts of data from real-time bidding requests and mobile advertising networks. This data is used to drive real-time optimization of ad campaigns, to help app developers acquire large volumes of loyal users at very efficient costs. Additionally, the company has driven more than 1 billion app downloads for its customers.

About Fiksu
Fiksu, Inc. helps leading brands optimize their iOS and Android mobile app marketing campaigns and secure large volumes of loyal users. The company's flagship platform, Fiksu^® Mobile App Marketing Platform,spans the entire mobile ecosystem providing the most cost-effective, predictable and intelligent mobile advertising solution, slashing user acquisition costs and ensuring sustained user engagement. Additionally, Fiksu offers FreeMyApps^®, an app discovery platform where users are rewarded. Based in Boston, Mass., Fiksu is venture-backed by Qualcomm Ventures and Charles River Ventures. More at www.fiksu.com, @Fiksu and on the Fiksu blog.

1; For the specific purpose of the Fiksu Indexes, a loyal user is defined as someone who opens an app three or more times.

SOURCE Fiksu, Inc.