Fiksu Indexes Report a June Rise in Daily iPhone App Downloads and Mobile App Marketing Costs

Industry Confidence in UDID Attribution Began to Increase as Marketers Utilized Remaining Q2 Budgets

Jul 31, 2012, 09:00 ET from Fiksu, Inc.

BOSTON, July 31, 2012 /PRNewswire/ -- Fiksu, Inc. (, the industry's first cost-effective mobile app user acquisition platform spanning the global mobile ecosystem, today reported App Store competition rose slightly in June, while the cost to acquire loyal users increased by 14.3 percent during the month.

The Fiksu App Store Competitive Index (which measures the average aggregate daily download volume of the top 200 free U.S. iPhone apps) increased slightly by 1.98 percent in June to 4.63 million daily downloads, up from 4.54 million in May, as the anticipated uptick in summer download activity kicked in.

The Fiksu Cost per Loyal User Index increased by 14.3 percent in June to $1.44, from $1.26 in May. As many app brands operate around quarterly budgets, the Indexes recorded a boost in spending as Q2 came to a close and marketers utilized their remaining budgets, contributing to the rise in acquisition costs in June.

The Fiksu Indexes measure monthly fluctuations in competition for rank in the Apple App Store, and the cost to acquire loyal users1, helping mobile app marketers benchmark their performance against industry averages.

"While caution was the keyword for last month's mobile marketing spends, renewed confidence appears to be June's theme," said Micah Adler, CEO, Fiksu. "We observed a shift as brands resumed use of UDID as one of several attribution options to maximize their mobile advertising reach. This, combined with quarter-end spending, drove up loyal user acquisition costs during the month." 

For Fiksu's full analysis, visit

Fiksu has accumulated over 33 billion app actions including launches, registrations and in-app purchases, as well as real time bidding requests. This data is used to drive real time optimization of ad campaigns, to help app developers acquire large volumes of loyal users at very efficient costs.  

About Fiksu
Fiksu, Inc. helps leading brands optimize their iOS and Android mobile app marketing campaigns and secure large volumes of loyal users. The company's flagship platform, Fiksu® for Mobile Apps spans the entire mobile ecosystem providing the most cost-effective, predictable and intelligent mobile advertising solution, slashing user acquisition costs and ensuring sustained user engagement. Additionally, Fiksu offers FreeMyApps, an app discovery platform where users are rewarded. Based in Boston, Mass., Fiksu is venture-backed by Qualcomm Ventures and Charles River Ventures. More at and on the Fiksu blog.

SOURCE Fiksu, Inc.