Fiksu Launches the Smartest, Most Cost-Effective Route to Growing a Loyal Mobile App User Base

BOSTON, April 7, 2011 /PRNewswire/ -- Fiksu, Inc. (www.fiksu.com) today unveiled Fiksu™ for Mobile Apps, the industry's first user acquisition platform that spans the entire mobile ecosystem, helping brands attract large volumes of loyal users and slash user acquisition costs, in a fast and predictable way. Fiksu helps marketers overcome the complex and expensive challenge of promoting their mobile apps in the vastly crowded app market. Generally available today, the platform has already produced impressive results for early customers including Ask.com, Barnes & Noble, Gilt, Groupon, Hearst Magazines, PlayScreen, Tunewiki, WHERE and VH1. This is the first mobile marketing technology solution from Fiksu, formerly known as Fluent Mobile.

Fiksu surpasses the mobile app marketing resources currently available by optimizing traffic across the entire mobile ecosystem – ad networks, real-time bidding systems, and incentivized download networks – resulting in radically improved app store visibility combined with substantially improved organic download activity. The platform not only delivers huge volumes of downloads, but also secures the largest possible number of engaged users.

"Fiksu proved to be a successful way to invigorate our established app and helped us reach No. 10 overall. It helped us get more than we imagined possible for our mobile promotion spend and also provided unique insights for future app launches," said Michael Steiner, director of marketing at Tunewiki.

Fiksu works by applying proprietary algorithms, embedded app store behavior insights and a real-time allocation engine to dynamically optimize within and across all mobile marketing channels to reach the best potential mobile audience. The platform's reach, intelligence and purchasing power yields substantially lower user acquisition costs, and fast, predictable results.

The Fiksu platform has already amassed an immense data store of mobile app user actions which, to date, include:

• Over 44 million downloads
• More than 1 billion app launches yielded from those downloads
• Average loyal user acquisition costs of less than $1.00 per user, sometimes as low as $0.45 per user.

“The experts at Fiksu have been a valued partner for us as we rapidly expand our mobile business and navigate the complex mobile app market,” said Jason John, senior director, marketing at Gilt.

"Fiksu takes the guesswork out of mobile app marketing and replaces it with proven results – cost-effective downloads and usage," said Fiksu CEO, Micah Adler. "Mobile marketers no longer have to hedge their bets on fragmented mobile ad spends and strategies. With Fiksu, they now have the most cost-efficient route to securing engaged, repeat app users."

More at www.fiksu.com/fiksu-for-mobile-apps

About Fiksu

Fiksu, Inc. is a new marketing technology company. Fiksu™ for Mobile Apps is the company's first solution designed to help mobile app brands achieve their business goals faster and more cost-effectively. Based in Boston, Mass., Fiksu – which means 'smart' in Finnish – is venture-backed by Charles River Ventures. The company was born from Fluent Mobile, developer of the Fluent News™ app. More at www.fiksu.com.

SOURCE Fiksu, Inc.

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