FilmOn.com Appoints David Ferrara as New Chief

BILLIONAIRE ALKI DAVID EXPANDS USA EXECUTIVE TEAM - 30 YEAR BROADCAST VETERAN TO HEAD INTERNET TV REVOLUTION

Oct 18, 2010, 12:56 ET from FilmOn.com Inc.

LOS ANGELES, Oct. 18 /PRNewswire/ -- FilmOn.com Inc., (http://www.FilmOn.com/), the first Internet-based, high-definition television service in the U.S., today announced the appointment of its new President, 30-year broadcast television veteran David Ferrara. Mr. Ferrara will join the FilmOn.com Board of Directors and will report directly to billionaire Founder and Chairman of FilmOn.com Inc., Alki David.

Prior to joining FilmOn.com, David Ferrara worked with Grandview Investment Bank specializing in mergers and acquisitions in the broadcast technologies, post-production and creative production sectors. Prior to becoming an investment banker, Mr. Ferrara served as senior executive for such companies as Time Warner, Fox Broadcasting, DiviCom and was a founding executive of iBlast.

As national Vice President of Distribution for Fox Broadcasting, Mr. Ferrara was responsible for all production, post-production and distribution of Fox programming and all corporate and network video communication. As Director of broadcast and DBS sales for DiviCom-Harmonic, Mr. Ferrara was responsible for all video compression technology sales to Direct TV, EchoStar and the broadcast TV networks.

"I am delighted to welcome David Ferrara to help lead FilmOn.com as he brings an understanding and empathy for broadcasters' perspective of Internet TV that will help position our Internet television platform," said Alki David, Chairman of FilmOn.com Inc.  "David will be an outstanding leader of FilmOn.com in the USA and will help us execute our business plan faster and more efficiently."

Ferrara's team at DiviCom built the Direct TV network operations center in Marina Del Rey and the regional broadcast center at Castle Rock, Colorado. At Grandview, Mr. Ferrara has sold several media and marketing companies to strategic buyers, and has consulted with several major broadcast technology companies in Los Angeles and New York on mergers & acquisitions. Mr. Ferrara obtained his B.A. from the University of Southern California.

"FilmOn.com is leading the inevitable next step in consumer viewing habits–online viewing of live TV for all," said Ferrara.  "I've been on both sides of broadcasting — from the network perspective and the technology perspective — and believe I can help lead FilmOn.com to deliver value for networks and consumers."

Ferrara joins the senior executive team of FilmOn.com Inc., including Chairman Alki David, Creative Director Antoine Fuqua, Chief Financial Officer Peter van Pruissen, Executive Vice President Alex Hartman, CTO Kutovoy Nickolay and VP Broadcast Services Rob Stewart. FilmOn.com is advised by Creative Artists Agency.

FilmOn.com offers U.S. consumers a revolution in the way television is viewed, offering a service that includes more than 30 premium free to air television channels and premium international free satellite channels, including CBS, ABC, NBC, KCAL, FOX, Russia Today, Sky News, RAI Sports, Dubai Sports, Style, CBS Reality, TVE Spain, SCUZZ , FLAUNT, FilmOn movies and FilmOn pay-per-view. The FilmOn.com Internet cable television service is delivered through the freely downloadable multi-platform HDi player.  FilmOn.com streams videos in high definition and utilizes proprietary video compression technology to achieve high-quality even over basic broadband connections.  FilmOn's HDi freely downloadable Player offers discounted cable television bundles, starting from $9.95 for one month access to the FilmOn's Pure Pack with annual subscription priced at $99.95.

ABOUT FilmOn.com Inc.

FilmOn.com Inc. (http://www.Filmon.com) was founded in March 2009 by FilmOn.com Plc, a Berlin-listed company (2F0A-BER) and is operated independently by a dedicated U.S. management team with offices in Los Angeles and London. BattleCam.com (http://www.Battlecam.com),is the 24 x 7 live reality community TV channel of FilmOn.com.

ABOUT Alki David

Alki David is a digital media entrepreneur and shipping magnate. He is listed as the 45th richest man in the United Kingdom by Time Magazine's "Rich List." In addition to founding FilmOn.com and BattleCam.com, he is a writer, director and producer of feature films and TV shows.  David has also starred in several films and television series, such as THE BANK JOB and THE GRID.

Contact:  Jason Magner 310-854-8128

SOURCE FilmOn.com Inc.



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