SANTA MONICA, Calif., Aug. 27, 2025 /PRNewswire/ -- Filterbaby, the leader in clean water solutions for beauty and wellness, is proud to announce its partnership with Proper Hotel, as a featured wellness brand in the newly unveiled Wellness Rooms at Santa Monica Proper Hotel.
Designed to support travelers on their personal wellness journeys, the new Wellness Rooms offer a choice between restorative or performance-focused environments, each thoughtfully curated to support rest, recovery and balance.
The partnership follows a series of recent milestones for Filterbaby, including being named "Brand of the Year" in the 2025 Glossy Pop Awards, winning a 2025 NewBeauty Beauty Award for "Best Shower Filter" and being named one of the TIME Best Inventions of 2024, all testaments to the brand's growing impact at the intersection of clean beauty and wellness.
Each Wellness Room stay includes exclusive access to Proper's Recovery Suite, along with tailored in-room amenities and services designed to help guests optimize rest or enhance performance – depending on their chosen path.
In both the Restorative and Performance Wellness Rooms, Filterbaby's signature Faucet Filter For Skincare and Pro Series Shower Filter in collaboration with renowned aesthetics doctor, Dr. Dorfman are integrated to help guests experience the full benefits of clean, purified water, promoting healthier skin and hair as part of their stay. As awareness grows around the impact of water quality on beauty and well-being, Filterbaby continues to lead the way by bringing its dermatologist-recommended water filtration technology into everyday rituals.
"We're thrilled to be among inspiring wellness partners like Eight Sleep and Jaspr in Proper's new Wellness Rooms," said Xin Shui, Founder and CEO of Filterbaby. "We at Filterbaby are here to build the best shower filter company, based on efficacy, quality and sustainability. Clean water is the often-overlooked step in any beauty or wellness routine and we're proud to help guests experience the power of cleaner water as part of their stay."
The partnership comes on the heels of Filterbaby's recent announcement of its inaugural Dermatology Advisory Board, featuring four of the most respected names in the field: Dr. Mamina Turegano, Dr. Lindsey Zubritsky, Dr. Jenny Liu and Dr. Anthony Youn. This panel of board-certified doctors and dermatologists will help guide the brand's scientific direction and deepen its mission to raise awareness about how everyday tap water can impact skin health.
"Healthy skin starts with the basics and clean water is one of the most overlooked essentials," said Dr. Mamina Turegano, board-certified dermatologist and Filterbaby advisor. "Filterbaby's advanced filtration system removes harsh contaminants like chlorine and heavy metals, helping to protect and support the skin barrier from the very first rinse."
This partnership marks Filterbaby's latest expansion into the luxury hospitality space, further cementing its role as a clean beauty essential in environments where wellness is more than a trend – it's a lifestyle.
ABOUT FILTERBABY
Filterbaby is the leader in dermatologically tested water filtration for skincare, pioneering a new standard in skin health. Built on the belief that what you rinse with matters as much as what you apply, Filterbaby creates cutting-edge filters that remove up to 99.9% chlorine, chloramine, heavy metals and microplastics – right from the tap. Trusted by dermatologists and backed by rigorous lab testing, our patented technology (40+ patents granted and pending worldwide) delivers real, data-backed results. The brand's growing impact at the intersection of clean beauty and wellness has been recognized by leading industry voices, with recent honors including wins in the Glossy Pop Awards, NewBeauty Beauty Awards and a spot on LIFE's list of the Best Inventions of 2024. With an unwavering focus on efficacy, innovation and sustainability, Filterbaby is redefining the link between water, wellness and beauty, one drop at a time.
To learn more, visit www.filterbaby.com or follow @thefilterbaby on Instagram.
ABOUT PROPER HOSPITALITY
Proper Hospitality creates and operates luxury lifestyle hospitality experiences, ranging from flagship hotels to a thoughtfully assembled portfolio of independent properties. Each is united by a commitment to elevated design, intentional locations and world-class amenities that effortlessly blend local culture with global sophistication. Proper champions uncommon luxury–offering distinctive experiences in the arts, dining and wellness that connect guests to a deeper sense of place. The company currently manages Proper-branded hotels in Santa Monica, Downtown Los Angeles, San Francisco and Austin; The Shelborne by Proper in Miami; and The Collective, a portfolio of independent design-driven hotels.
To learn more, visit www.properhotel.com and follow @properhotels on Instagram.
SOURCE Filterbaby
Share this article