NEW YORK, April 18, 2017 /PRNewswire/ -- Bartaile, a modern accessories brand, is launching the C12 bag on Kickstarter. After being frustrated by the lack of stylish, functional laptop bags for women, co-founders Amina Belouizdad and Felicia Snyder founded Bartaile to create bags for 'ladies who laptop'. While pursuing their MBAs at Wharton, they noticed that despite more women commuting with their laptops, the availability of comfortable, tech-friendly, and fashionable bags for women was limited.
The C12 bag is a laptop bag for women that converts from backpack to tote to messenger. It contains smart features such as a scratch-free pocket for sunglasses, a built-in key ring, a compartment for cables and chargers, a snap pocket for valuables, and padded detachable straps. It is lightweight, water-resistant and available in two styles and four colors.
The Kickstarter campaign will launch on April 18 and the new Nylux C12 bag will be available for 30 days, allowing customers to pre-order the bag for as low as $109. Once vetted by the Kickstarter community, the bag will retail on the brand's website at full price for $185 in 2017.
"Today's business and tech industries have more women rising to the top. More women are freelancing and starting their own businesses. Our customers are exactly these women -'ladies who laptop'- smart and chic, and they need their accessories to fit their busy lifestyles," says Bartaile co-founder Felicia Snyder, "the new Nylux C12 bag was not only inspired by these women, but created by them. We are just good listeners!"
"We are building a fashion/consumer business by borrowing best practices and concepts from the technology industry. We believe there is a lot of value to being transparent with customers, crowd-sourcing ideas and designs from the market, and approaching development with a minimum viable framework," says Bartaile co-founder Amina Belouizdad, "Our customers are savvy - we want to continue to involve them to help develop and improve our products. And that is why we chose Kickstarter to bring to market the next iteration of the beloved C12."
Kickstarter customers will join thousands of other existing Bartaile customers as a community that will offer feedback on existing products and test prototypes to come. To find out more, please contact email@example.com and visit our Kickstarter campaign here.
Bartaile, a modern brand for those #goingplaces, bridges function and form by creating smart, beautiful things that take you anywhere. Bartaile first launched its signature C12 bag in 2016 to offer a stylish, yet functional work/travel/life bag for ladies who laptop. For more information, please visit www.bartaile.com.